Online eCommerce Executive

Key responsibilities:

Shopper understanding and analytics

• Develop deep understanding of shopper insights & behaviour for GCPL categories
• Develop e-com shopper marketing plans for priority sub-brands
• Implement plan via both direct execution and influencing other e-com verticals
• Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response
• Analyze offtake performance on regular basis and identify course corrections

Category annual planning

• Represent GCPL to e-com customers, especially in JBP & quarterly plans
• Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category

Marketing execution coordination

• Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
• Jointly plan & execute full funnel activities, along with Key account managers
• Lead replication of the brand IMC on ecommerce media assets
• Ensure tight control on visibility spends deriving maximum ROI from the investments

Education:

• Graduate/ Postgraduate from a reputable institute.

Experience:

• Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital)
• Significant experience in brand management / shopper marketing
• Majority of experience in FMCG / Beauty established companies or D2C start-ups

Key Skills:

• Agile – able to execute rapidly and effectively in complex environment, strong results orientation
• Bold – ambitious mind-set, willing to stretch for outstanding results
• Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
• Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
• Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills.