Operations Officer – (Marketing & AI)

1. Digital Marketing & Content Management

• Create, manage, and maintain content for the company website, social media platforms, email marketing campaigns, and promotional materials.
• Plan and execute digital marketing campaigns to increase brand awareness, customer engagement, and lead generation.
• Manage the company's social media platforms, content calendar, and online presence.
• Monitor and analyse campaign performance and recommend improvements to maximise effectiveness.
• Support the design and coordination of marketing materials, brochures, presentations, EDMs, and promotional content.
• Assist in organising exhibitions, customer events, seminars, and product launches.

2. Website, SEO & E-Commerce Management

• Manage and maintain company website content, ensuring information is accurate, updated, and aligned with business objectives.
• Conduct keyword research and implement SEO strategies to improve online visibility and search rankings.
• Monitor website traffic, user engagement, and performance using analytics tools.
• Manage product listings, online catalogues, pricing updates, and promotional activities across e-commerce platforms and marketplaces.
• Monitor e-commerce sales performance and prepare reports on key performance metrics.\Coordinate with external vendors on website enhancements, hosting, maintenance, and platform improvements.

3. AI, Digitalisation &Automation Initiatives

• Support the implementation, adoption, and optimisation of AI and automation tools, including Microsoft Co-pilot, ChatGPT, Power Automate, CRM automation, and related technologies.
• Identify opportunities to enhance productivity and operational efficiency through digital solutions and process automation.
• Support system testing, implementation, user onboarding, and training activities.
• Develop user guides, training materials, and best practices for digital tools and AI applications.
• Keep abreast of emerging digital technologies, AI developments, and industry trends to recommend improvement opportunities.

4. IT Coordination & Systems Support

• Act as the primary liaison between internal users and external IT vendors for hardware, software, websites, and business applications
• Coordinate IT asset management, software subscriptions, user access requests, and equipment procurement.
• Maintain records of IT assets, licences, subscriptions, and digital platforms.
• Support troubleshooting, system enhancements, and digital platform administration.

5. Business Operations Support

• Source quotations, coordinate vendor engagements, and monitor service performance.
• Support contract administration, renewal tracking, and service agreement management.
• Assist with operational improvement projects and cross-functional initiatives.
• Prepare operational reports, dashboards, and management updates where required.
• Support departmental documentation, audits, compliance activities, and process improvement initiatives.
• Support office facilities maintenance, repair works, workspace improvements, and office administration activities.

7. Continuous Improvement

• Identify areas for operational improvement and recommend innovative solutions.
• Support digital transformation projects and drive adoption of new technologies across the business.
• Promote best practices in operational efficiency, digitalisation, and workplace productivity.

Job Requirement

• Diploma or Degree in Business Administration, Marketing, Digital Marketing, Information Technology, Operations Management, Communications, or related disciplines.
• Minimum 3–5 years of experience in operations, digital marketing, website administration, e-commerce, IT coordination, or business operations support.
• Experience managing websites, social media platforms, digital marketing campaigns, and online content.
• Experience in vendor management, facilities management, and project coordination is an advantage.
• Basic knowledge of CRM systems, SEO, website management, and data analytics tools preferred.
• Certification in Digital Marketing, SEO, Google Analytics, Microsoft 365, Power Platform, AI tools, or related fields will be an added advantage.
• Exposure to AI tools (e.g. Microsoft Co-pilot, ChatGPT, Power Automate)and digital transformation initiatives preferred.