Sales Executive

Company Description COEGA Sunwear is a homegrown UAE brand that started in Dubai with a focus on protective, mix-and-match sunwear for the entire family. From its origins with a unique pool shoe, the company has grown into a comprehensive swim and sunwear line available in over 100 retail outlets and multiple online platforms across the GCC region. All design, manufacturing, and distribution are based in Jebel Ali, providing strong local market insight and agile responsiveness to regional customers’ needs. COEGA uses high-quality, UV50+ rated European fabric that is lightweight, quick-drying, and resistant to chlorine and saltwater, ensuring durable and long-lasting garments.

Role Description The Sales Executive role is a contract, on-site position based in Dubai. The Sales Executive will manage and grow relationships with retail partners and distributors across the GCC, ensuring COEGA products are effectively presented and promoted in stores and online channels. Daily tasks include identifying new sales opportunities, conducting store visits, presenting product ranges, negotiating terms within defined guidelines and following up to close sales.

Key Responsibilities:

Account Management

• Act as the main contact for assigned accounts, coordinating offers, orders, marketing initiatives and achieving sales target.
• Coordinate and consult with customers to plan seasonal buys, recommend assortments and assist with quantity forecasting.
• Manage straight buy and consignment accounts, including order sheets, quotations, proforma invoices and stock allocation.
• Use sell-through and sales data to spot growth opportunities, then bring them to clients with clear order suggestions.
• Plan replenishments, stock transfers, markdowns and promotions.
• Send implementation file to customer with barcodes and convey the delivery date.
• Update weekly delivery schedules and convey the delivery dates to customers.
• ​​Plans and monitors IBT (Inter Branch Transfers) of stock.​
• Analyse sales reports monthly for each customer, resolve price discrepancies and share your findings with the Sales Manager.
• Plans and conduct stock count exercises through physical stock count, reconcile variances and walk customers through the findings.

New Business Development

• Research and qualify new prospects and share monthly progress updates with the Sales Manager.
• Get to the real decision maker early, including at larger clients with complex buying processes.
• Follow up on purchase orders and brief production on new and replenishment needs.

Sales Operation

• Visit client stores regularly to check stock is out on the floor.
• Work with Marketing on in-store and online branding opportunities.
• Coordinate with finance for payment related follow ups and collection.
• Coordinate with Production Manager for production requirements and timelines.
• Communicate order details to COEGA Logistics for picking and coordinate delivery schedules.
• Assist in annual Sales Budget preparation for assigned customers.
• Update customer contracts and contact details as required.

Note: The responsibilities and requirements outlined above are intended to be representative, but not all-inclusive, of the responsibilities and qualifications necessary for this position. Other related duties may be assigned as required to meet the ongoing needs of the organization.

Qualifications

• Bachelor's degree in Business Administration, Sales or a related field
• 3+ years' in B2B Sales or account management, ideally in fashion or apparel.
• A track record of hitting targets and growing accounts, not just maintaining them.
• Excellent communication, negotiation and interpersonal skills to build and maintain commercial relationships with clients and stakeholders.

Experience

• Minimum of 3 years of experience in B2B sales experience in fashion industry (Preferred)
• Proven track record of successfully meeting or exceeding B2B sales targets.
• Previous UAE experience required.
• Knowledge of the GCC retail market and consumer preferences; prior experience in the UAE is highly beneficial.
• Demonstrated success in consistently achieving revenue targets.
• Experience working with CRM systems such as HubSpot and ERP is preferred.
• Experience with analyzing large amounts of data and figures. You must enjoy working on excel with numbers to find information to use for good decisions and creation of efficient templates.

Skills

• Real negotiation experience and comfort talking price, margins and terms with buyers.
• Solid understanding of B2B sales processes, including lead generation, relationship building and deal closing.
• Ability to identify customer needs and tailor solutions accordingly, effectively presenting the value proposition to potential clients.
• Advanced Microsoft Excel skills. Pivot Table and VLOOKUP is a MUST. This skill will be tested at the interview stage.
• Organised, self-directed and good at running multiple accounts at once.
• Familiarity with Microsoft Office (Power Point, Outlook, Word). Basic Sales Presentations will be required.