Search Engine Optimization

Company Description PA Graphics is a graphic and website design firm serving clients across the globe. The team delivers creative, customized design solutions for businesses in diverse industries. PA Graphics has completed more than 100 projects for clients in countries including the UAE, Qatar, Saudi Arabia, Bahrain, India, USA, and the UK. The company values innovation, quality, and collaboration, offering opportunities to work on international projects. Team members can expect a dynamic environment focused on visual excellence and digital performance.

Role Description This is a full-time, on-site Search Engine Optimization role based in Kasaragod. The SEO Specialist will optimize website content and structure to improve search engine rankings and organic traffic for PA Graphics and its clients. Day-to-day responsibilities include conducting keyword research, performing on-page optimizations, running SEO audits, monitoring performance with web analytics tools, and developing link-building strategies. The role involves collaborating closely with designers, developers, and content creators to ensure SEO best practices are integrated into all digital assets. The specialist will also track key metrics, prepare performance reports, and recommend data-driven improvements to enhance visibility and conversions.

Qualifications

• Ability to perform comprehensive keyword research and on-page SEO to optimize content, metadata, and site structure.
• Experience conducting SEO audits and using web analytics tools to identify issues, measure performance, and guide optimization efforts.
• Skills in ethical link building and off-page SEO to grow domain authority and improve rankings.
• Familiarity with major search engines, SEO tools (e.g., Google Analytics, Search Console, SEO suites), and basic HTML/CSS concepts.
• Strong analytical skills, attention to detail, and the ability to interpret data into actionable recommendations.
• Effective communication and collaboration skills to work with design, content, and development teams.
• Prior experience in SEO or digital marketing within a web or creative agency environment is preferred.
• Relevant education or certifications in digital marketing, SEO, or a related field are an advantage.