Seo Executive

Role & responsibilities

Key Responsibilities

• Perform keyword research, competitor analysis, and SEO audits.
• Implement on-page SEO, including title tags, meta descriptions, headings, URL optimization, internal linking, and content optimization.
• Manage off-page SEO and link-building activities to improve website authority.
• Monitor keyword rankings, organic traffic, impressions, clicks, and other SEO KPIs.
• Work with content writers to create and optimize SEO-friendly website content.
• Identify technical SEO issues and coordinate with developers for implementation.
• Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, SEMrush/Ahrefs, Screaming Frog, or similar SEO tools.
• Conduct regular competitor and SERP analysis to identify new SEO opportunities.
• Optimize websites for Local SEO, including Google Business Profile where required.
• Prepare weekly/monthly SEO reports and provide actionable insights.
• Conduct LinkedIn lead research and prospect finding based on defined industries, locations, company sizes, and job roles.
• Identify relevant decision-makers and potential B2B prospects on LinkedIn.
• Maintain and organize prospect and lead information in spreadsheets or CRM systems.
• Support the Digital Marketing and Business Development teams with relevant lead lists and prospect data.
• Stay updated with Google algorithm updates, SEO trends, LinkedIn prospecting techniques, and digital marketing best practices.
• Manage multiple projects and complete assigned tasks within deadlines.

Required Skills

• Minimum 1 year of practical SEO experience.
• Good understanding of On-Page, Off-Page, Technical, and Local SEO.
• Good knowledge of keyword research and keyword mapping.
• Experience with Google Search Console and Google Analytics.
• Familiarity with SEMrush, Ahrefs, Screaming Frog, or similar SEO tools.
• Basic understanding of HTML and website structure.
• Good understanding of LinkedIn search and lead/prospect research.
• Ability to identify relevant companies, decision-makers, and potential B2B leads.
• Good analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple websites/projects simultaneously.
• Good attention to detail and data accuracy.
• Willingness to learn and stay updated with the latest SEO and digital marketing practices.