SEO Executive

About the Role

We are looking for a motivated and result-oriented SEO & PPC Executive to improve the company's online visibility, organic search rankings, website traffic and paid advertising performance. The candidate will be responsible for managing SEO activities and paid advertising campaigns to generate relevant traffic and quality leads.

Key Responsibilities

SEO (Search Engine Optimization)

• Improve website rankings, organic traffic, and search engine visibility.
• Perform keyword research, competitor analysis, and website SEO audits.
• Manage on-page, off-page, and technical SEO activities.
• Optimize website content, meta tags, backlinks, and site structure.
• Monitor website performance using Google Analytics and Search Console.

PPC & Digital Advertising

• Create, manage, and optimize Google Ads and PPC campaigns.
• Conduct paid keyword research and optimize ad copies and landing pages.
• Monitor campaign budgets, conversions, cost per lead, and ROI.
• Set up conversion tracking and analyze campaign performance.
• Prepare performance reports and implement improvements to generate quality leads.

Required Skills

• 2–3 years of practical experience in SEO and PPC.
• Strong knowledge of on-page, off-page, and technical SEO.
• Hands-on experience with Google Ads and PPC campaign management.
• Knowledge of keyword research, competitor analysis, and link building.
• Experience with Google Search Console and Google Analytics (GA4).
• Understanding of conversion tracking, remarketing, bidding strategies, and campaign optimization.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
• Basic knowledge of HTML and website structure.
• Knowledge of WordPress will be an advantage.
• Strong analytical, communication, and problem-solving skills.

Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• Relevant digital marketing certifications will be an advantage.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person