SEO Executive

Key Responsibilities

SEO Strategy & Execution

• Develop and implement SEO strategies aligned with business goals, lead generation, and appointment bookings.
• Conduct keyword research, search intent analysis, and competitor benchmarking.
• Build SEO roadmaps for multiple brands, services, locations, and international markets.
• Identify opportunities to improve rankings for high-intent commercial and local search terms.

Technical SEO

• Conduct technical SEO audits and prioritize issues affecting crawling, indexing, rankings, and user experience.
• Monitor XML sitemaps, robots.txt, canonical tags, redirects, structured data, and broken links.
• Work with the Web Developer to improve Core Web Vitals, site speed, mobile usability, and technical implementation.
• Monitor Google Search Console for indexing issues, manual actions, and search performance changes.

On-Page & Off-Page SEO

• Optimize title tags, meta descriptions, headings, URLs, internal links, and service pages.
• Develop internal linking and backlink acquisition strategies.
• Evaluate backlink quality and identify harmful or irrelevant link-building practices.
• Improve local SEO through Google Business Profile optimization, local landing pages, and citation management.

Local & International SEO

• Improve visibility for relevant local searches across clinic locations, including Gulberg and DHA.
• Support SEO initiatives for international brands and locations, including the UK and Dubai.
• Address location-specific search intent, regional terminology, and relevant technical requirements.

Team Management

• Assign tasks and review the work of the SEO Assistant, SEO Content Writer, and SEO Interns.
• Maintain weekly task plans, deadlines, and quality standards.
• Coordinate with the Social & Content team and Web Developer.
• Train junior team members and establish repeatable SEO workflows.

Analytics & Reporting

• Track organic clicks, impressions, rankings, qualified organic leads, and appointment conversions.
• Use Google Search Console, GA4, Google Business Profile insights, and professional SEO tools.
• Prepare monthly SEO performance reports, including completed work, results, challenges, and next steps.
• Recommend improvements based on data rather than rankings alone.

Key Performance Indicators (KPIs)

• Growth in non-branded organic clicks and impressions.
• Increase in qualified organic leads and appointment bookings.
• Improvement in priority keyword visibility and rankings.
• Technical SEO issues resolved within agreed timelines.
• Growth in local search visibility and Google Business Profile actions.
• Delivery of monthly SEO reports and team tasks on schedule.

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person