SEO Specialist

**Job Overview:**We are seeking a skilled SEO Specialist to join our growing Digital Marketing team. The ideal candidate will have hands-on experience in on-page, off-page, and technical SEO, with a deep understanding of how to improve website rankings, drive organic traffic, and optimize for search engines. This position requires someone who is not only well-versed in current SEO practices but also passionate about staying ahead of algorithm updates and emerging trends.

Key Responsibilities:

• SEO Strategy Development & Execution: Design and implement effective SEO strategies tailored to improve the website's organic ranking and visibility on search engines
• On-Page & Off-Page SEO: Conduct in-depth keyword research, optimize content for SEO, and work on building quality backlinks to improve domain authority
• Technical SEO: Audit and optimize the technical aspects of the website, including site speed, mobile optimization, URL structure, and schema markup, to ensure optimal search engine performance
• Website Ranking Improvement: Monitor and continuously improve the websites rankings on Google through consistent strategy implementation, content optimization, and backlink management
• SEO Updates & Implementations: Stay up-to-date with the latest SEO trends, Google algorithm changes, and industry best practices
• Analyze and apply changes to the website accordingly
• Schema Markup Implementation: Implement and optimize schema markup for rich snippets and other search engine features to improve visibility
• E-commerce SEO: Work on improving the search visibility and conversion rate of e-commerce websites through SEO strategies tailored for online stores
• Local SEO: Optimize the website and content to enhance local search visibility, including managing Google My Business profiles and local listings
• SEO Performance Tracking & Reporting: Use Google Analytics, Search Console, and other SEO tools to monitor key metrics, analyze performance, and generate regular reports
• Collaboration: Work closely with content creators, web developers, and other teams to ensure SEO strategies align with overall business and marketing goals

Required Skills & Qualifications:

• Proven SEO Experience: At least 2-3 years of hands-on experience in SEO, with a track record of successfully improving website rankings
• In-Depth SEO Knowledge: Strong understanding of on-page and off-page SEO, technical SEO, and content optimization techniques
• Technical SEO Skills: Experience with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools
• Schema & WordPress Expertise: Familiarity with schema markup, as well as optimizing websites built on WordPress
• E-commerce SEO Experience: Experience working on SEO for e-commerce websites, including product page optimization and site structure for online stores
• Local SEO Knowledge: Experience optimizing websites for local searches, including Google My Business optimization
• Analytical Mindset: Ability to analyze data, measure performance, and adjust SEO strategies based on key insights
• Excellent Communication Skills: Ability to explain SEO concepts and strategies to non-technical stakeholders and work collaboratively within a team
• Up-to-Date Knowledge of SEO Trends: A keen interest in staying ahead of industry changes and algorithm updates

Preferred Qualifications:

• Familiarity with SEO tools, Experience working with e-commerce platforms like Shopify, Woo Commerce, Magento, etc
• Understanding of paid search (PPC) and how it complements organic search efforts