Team Leader - Search-Engine-Optimization

About the role

Team Leader – Search Engine Optimization (SEO). Lead, manage, and oversee the day-to-day activities and performance of the SEO team, ensuring deliverables are completed accurately and within established timelines. Take ownership of overall SEO performance and ensure the team focuses on achieving measurable improvements in organic visibility, traffic, rankings, engagement, and conversions.

Key responsibilities

• Develop, implement, and continuously improve comprehensive SEO strategies aligned with the company's digital marketing and business objectives
• Lead the execution of On-Page SEO, Off-Page SEO, and Technical SEO initiatives across assigned websites and digital properties
• Conduct comprehensive website SEO audits and identify technical, content, structural, indexing, and ranking opportunities
• Develop and execute effective internal and external linking strategies to strengthen website authority, relevance, and organic search performance
• Perform and oversee keyword research, competitor analysis, search-intent analysis, and keyword mapping to identify growth opportunities
• Review and optimize website content, landing pages, product pages, metadata, headings, URLs, images, and overall site structure based on SEO best practices
• Collaborate with Content Writers to develop SEO-optimized articles, blogs, product descriptions, and other digital content that supports organic traffic and conversion goals
• Coordinate with Web Developers and IT teams to identify and resolve technical SEO issues involving crawling, indexing, redirects, broken links, canonicalization, page speed, mobile usability, structured data, and website architecture
• Develop and oversee ethical link-building and backlink strategies, including monitoring backlink quality and identifying opportunities to improve domain and page authority
• Monitor website and SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other relevant platforms

About you

• Track and analyze key SEO metrics, including organic traffic, keyword rankings, impressions, clicks, click-through rates, conversions, indexed pages, backlinks, and technical site health
• Establish measurable KPIs and performance targets for the SEO team and regularly evaluate individual and team performance against established objectives
• Assign tasks, establish priorities, monitor deadlines, review completed work, and ensure accountability for SEO deliverables
• Conduct quality checks on SEO outputs and provide technical guidance, coaching, and feedback to team members
• Identify performance or competency gaps within the team and implement appropriate coaching, training, and development plans
• Prepare and present weekly and monthly SEO performance reports, highlighting accomplishments, ranking and traffic movements, challenges, corrective actions, and recommended next steps
• Monitor Google algorithm updates, emerging SEO trends, competitor activities, and industry developments and adjust strategies accordingly
• Work closely with Marketing, Content, Social Media, E-commerce, Operations, and Web Development teams to ensure SEO initiatives are integrated with broader business and marketing strategies