Assistant General Manager

Assistant General Manager

Crunch Fitness Cary - Pre-sale

The Assistant General Manager (AGM) is a key leadership position responsible for supporting the General Manager in driving the success of the Crunch Fitness Cary presale. The AGM will help lead the sales team, develop team members, drive NMU and Lead Generation, and ensure the presale team is positioned for a successful grand opening.

The ideal candidate is a highly motivated leader who thrives in a fast-paced sales environment, can hold a team accountable to measurable goals, and is passionate about creating an energetic, welcoming Crunch Fitness culture.

Key ResponsibilitiesSales & Presale Performance

• Assist the General Manager in achieving and exceeding monthly and weekly NMU goals.
• Drive daily, weekly, and monthly lead-generation goals throughout the presale.
• Monitor sales activity, leads, appointments, tours, and conversions to identify opportunities for improvement.
• Lead by example by actively selling memberships and generating leads.
• Conduct membership presentations, follow-ups, and sales calls.
• Help create and execute grassroots marketing, community outreach, business partnerships, events, pop-ups, and other lead-generation initiatives.
• Maintain urgency and momentum throughout the presale period.
• Help develop strategies to consistently increase lead volume and membership sales.
• Ensure the team understands its individual and collective sales goals.

Team Leadership & Development

• Assist the General Manager with hiring, onboarding, training, coaching, and developing the presale team.
• Set clear expectations for daily activity, lead generation, appointments, and NMU production.
• Conduct daily huddles and sales meetings to communicate goals and priorities.
• Coach team members on approaching prospects, presenting Crunch Fitness, overcoming objections, following up, and closing memberships.
• Monitor individual team-member performance and provide consistent feedback and accountability.
• Recognize and celebrate individual and team achievements.
• Help maintain a high-energy, competitive, positive, and team-oriented culture.

Lead Generation & Community Outreach

• Develop and execute strategies to generate new leads within the Cary community.
• Identify businesses, residential communities, events, organizations, schools, and other opportunities for partnerships and grassroots outreach.
• Coordinate pop-ups, vendor events, community events, and promotional opportunities.
• Build relationships with local businesses and organizations to create membership and lead-generation opportunities.
• Track lead sources and identify which outreach strategies are producing the strongest results.
• Ensure leads are properly entered, organized, contacted, and followed up with.

Operations & Administration

• Assist the General Manager with daily presale operations.
• Help maintain accurate sales, lead, and performance reporting.
• Assist with scheduling and staffing to ensure appropriate coverage.
• Ensure the sales area and presale environment remain professional, clean, organized, and welcoming.
• Assist with inventory, merchandise, supplies, and other administrative responsibilities.
• Follow Crunch Fitness policies, procedures, and standards.
• Assist with preparing the team, systems, and culture for the transition from presale to club opening.

Member & Prospect Experience

• Provide an exceptional experience to every prospect and future member.
• Handle member and prospect questions, concerns, and escalations professionally.
• Ensure prospects understand the value of Crunch Fitness and the benefits of joining during the presale.
• Build relationships with prospects and create a strong sense of community before the club opens.
• Promote a fun, welcoming, energetic, and inclusive Crunch culture.

Performance Expectations

The AGM will be held accountable to measurable performance indicators, including:

• NMU Goals
• Lead Goals
• Daily and weekly sales activity
• Lead follow-up and contact rates
• Appointment and tour activity
• Membership conversion
• Team productivity
• Individual team-member performance
• Community outreach activity
• Business partnership development
• Presale event and pop-up performance

Qualifications

• High school diploma or equivalent required.
• Previous leadership, sales, fitness, hospitality, or customer-service experience preferred.
• Previous management experience preferred.
• Strong communication and interpersonal skills.
• Ability to coach, motivate, and hold a team accountable.
• Strong organizational and time-management skills.
• Comfortable working in a goal-driven sales environment.
• Ability to analyze sales and lead-generation numbers and make adjustments based on performance.
• Ability to work evenings, weekends, community events, and other hours necessary to support presale goals.
• CPR/AED certification preferred or ability to obtain.

Ideal Candidate

The ideal AGM is someone who is:

• Sales-driven and motivated by measurable results.
• Accountable and willing to hold themselves and others to high standards.
• Energetic and capable of keeping the team motivated during the entire presale.
• Coach-able and coach-oriented, with a passion for developing people.
• Community-focused, with the ability to build relationships throughout Cary.
• Competitive, while maintaining a positive team culture.
• Hands-on, willing to generate leads, make calls, sell memberships, attend events, and work alongside the team.
• Growth-minded, with the desire to eventually take on greater leadership responsibility within Crunch Fitness.

Career Opportunity

This position is designed for a leader who wants to grow with Crunch Fitness. The AGM will have the opportunity to develop the leadership, sales, operational, and team-management skills necessary to progress toward a General Manager position and future leadership opportunities within the organization.

Pay: $40,000.00 - $48,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Do you have reliable transportation?

Experience:

• Management: 2 years (Preferred)

Location:

• Cary, NC 27511 (Preferred)

Ability to Commute:

• Cary, NC 27511 (Preferred)

Work Location: In person