PT Leon Boga Sentosa
Brand Manager
Skills
3 months ago
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Important information
Contract type:
Permanent
Salary:
IDR 216,000,000 – IDR 276,000,000 / year
Location:
Jakarta, Indonesia
Work mode:
Onsite
Published on:
7 August 2026
What they need
Tanggung Jawab :
Menyusun & mengeksekusi brand strategy serta annual brand plan.
Memimpin campaign (digital, KOL/mom influencer, trade activation) dengan fokus ROI.
Mengelola brand positioning, packaging communication & storytelling.
Melakukan consumer insight & competitor analysis.
Kolaborasi erat dengan Sales, E-commerce, R&D, dan Production untuk product launch.
Berkolaborasi lintas fungsi (Sales, Trade Marketing, R&D, Digital Marketing, Creative, Finance) serta dengan KOL, influencer, dan media untuk memperluas jangkauan brand.
Mengelola marketing budget & performance tracking
Membangun dan mengembangkan brand community yang aktif dan loyal melalui program consumer engagement, event, activation, dan membership (online & offline).
Kualifikasi:
- S1 Marketing / Business / Communication
- Pengalaman 4–7 tahun sebagai Brand Manager di FMCG (diutamakan Food / Baby Nutrition / Mom & Baby)
- Familiar dengan digital marketing, social media campaign, influencer/KOL marketing, dan e-commerce (nilai tambah).
- Analytical, data-driven, dan result-oriented
- Memahami consumer journey ibu Indonesia
- Proaktif, hands-on, dan punya ownership tinggi
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