Brand Executive

About the Role

We’re looking for a Brand Executive to support and grow our skincare brands, including professional salon lines and online retail brands.

You’ll work closely with the marketing, R&D, and creative teams to execute brand strategies, support product development, and ensure consistent brand messaging across all channels. This is a hands-on role for someone who understands brand identity, consumer behaviour, and enjoys turning ideas into action.

If you’re passionate about branding, curious about AI tools, digital trends, and new marketing platforms, we’d love to hear from you!

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Key Responsibilities

Support brand management for multiple skincare brands under the Zelcos portfolio.

• Support brand management for multiple skincare brands under the Zelcos portfolio (professional salon & online lines).
• Execute marketing campaigns and ensure consistent brand messaging across all channels.
• Coordinate with R&D and product teams on new product development.
• Manage marketing calendars across platforms like Facebook, Instagram, TikTok, XiaoHongShu (小红书), Lemon8, etc.
• Support brand visibility through content and performance marketing initiatives.
• Collaborate with e-commerce teams on Shopee, Lazada, and TikTok Shop to ensure consistent branding and conversion-focused marketing.
• Leverage AI tools (for design, content generation, chatbot, customer engagement, etc.) to optimize productivity and creativity.
• Monitor brand performance, customer behavior, and market trends to refine strategy.
• Stay ahead of social media trends and emerging AI technologies to enhance brand competitiveness.

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Requirements

• Bachelor’s Degree in Marketing, Business, Mass Communication, or any related field.
• 2+ years of experience in brand management, digital marketing, or related roles (preferably in skincare, beauty, or FMCG).
• Proven experience in social media marketing across multiple platforms (Facebook, Instagram, TikTok, XiaoHongShu, Lemon8, etc.).
• Familiar with e-commerce marketplaces (Shopee, Lazada, TikTok Shop).
• Hands-on experience with AI marketing tools (e.g. ChatGPT, Midjourney, Runway, Canva AI, chatbot automation).
• Strong understanding of content creation, influencer marketing, and branding fundamentals.
• Passionate about brand building and driven by results — not afraid to experiment and move fast.
• Creative, resourceful, and constantly up to date with the latest social and tech trends.