Brand Management Specialist

Company Description Lugano Caffè prepares and distributes premium Italian coffee and coffee machines to customers around the world. Originating in Italy and inspired by Lugano’s blend of Italian charm and Swiss precision, the company focuses on delivering an authentic espresso experience. Lugano Caffè offers roasted beans, ground coffee, and innovative espresso pods designed to meet diverse consumer tastes and evolving market expectations. These pods provide a distinctive flavor, economical cost, and are considered a more sustainable alternative to traditional plastic capsules. Guided by the motto “One Sip Ahead,” Lugano Caffè is committed to sharing the pleasure of high-quality espresso with coffee lovers globally.

Role Description The Brand Management Specialist is a full-time, on-site role based in Başakşehir or Syria. This role is responsible for developing and implementing brand strategies that strengthen Lugano Caffè’s market position and ensure consistent brand messaging across all channels. Day-to-day tasks include managing brand guidelines, coordinating marketing campaigns, and collaborating with sales teams to align brand initiatives with commercial goals. The specialist will conduct market and consumer research, monitor brand performance, and analyze competitors to identify opportunities for growth. Additional responsibilities include overseeing content and visuals for digital and print materials, supporting product launches, and maintaining strong cross-functional communication with marketing, sales, and operations.

Qualifications

• Ability to develop and execute Brand Strategy and Brand Management initiatives.
• Strong Communication skills, with experience collaborating across teams and presenting brand concepts.
• Proficiency in Market Research, including analyzing consumer insights and competitive landscapes.
• Understanding of Sales processes and how brand activities support revenue growth.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience in FMCG, beverages, or coffee industry is an advantage.
• Strong analytical skills, attention to detail, and ability to manage multiple projects.
• Comfort working in an on-site environment in Başakşehir or syria and engaging with local and international stakeholders.