Brand Manager

The Brand Manager for Opulence Cafè serves as the full custodian of the brand—responsible for shaping, protecting, and elevating its identity across every touchpoint. This role blends strategy with execution, ensuring that every experience, collaboration, and communication reflects the quiet luxury and curated sensibility of Opulence.

Beyond marketing, the Brand Manager is expected to cultivate a world around the brand—bringing in the right voices, partners, and communities that deepen both relevance and revenue

Key Responsibilities

1. Brand Ownership & Management

• Take full ownership of the Opulence Cafè brand, ensuring consistency in voice, visual identity, and overall experience across all platforms and physical spaces
• Uphold and protect the brand’s premium positioning, ensuring every initiative aligns with its refined, curated identity
• Continuously refine brand guidelines and ensure adherence across internal teams and external partners

2. Sales & Brand Growth

• Drive sales growth by strengthening brand desirability and translating brand equity into commercial performance
• Identify, develop, and execute marketing programs that increase both brand awareness and in-store traffic
• Conceptualize and implement campaigns that balance aspiration with conversion

3. Key Opinion Leaders (KOL) & Community Curation

• Curate and manage relationships with Key Opinion Leaders, tastemakers, and relevant personalities aligned with the Opulence brand
• Ensure the right profiles are invited and engaged in-store to enhance brand perception and reach
• Oversee KOL visits end-to-end—from selection and briefing to experience design and post-visit reporting
• Deliver structured reports on KOL performance, including reach, engagement, and impact on brand and sales

4. Partnerships & Collaborations

• Build and nurture relationships with key partners, including consignment brands, collaborators, and aligned lifestyle entities
• Identify and pursue strategic collaborations that expand the brand’s cultural and commercial footprint
• Lead negotiations and execution of partnership agreements, ensuring mutual value creation

5. Marketing Strategy & Campaign Execution

• Collaborate with internal teams and external agencies to develop and execute integrated marketing campaigns
• Plan and manage campaigns across digital, social media, in-store activations, events, and traditional channels
• Lead product launches, seasonal campaigns, and key promotional initiatives

6. Social Media Management & Reporting

• Oversee all social media platforms, ensuring content aligns with brand tone, aesthetic, and strategic objectives
• Guide content direction—from storytelling to visual curation—to maintain a cohesive and aspirational feed
• Monitor performance metrics and produce regular reports on engagement, growth, and conversion
• Continuously optimize content and platform strategies based on insights and trends

7. Market Intelligence & Insights

• Conduct ongoing market research to understand consumer behavior, industry trends, and competitive landscape
• Translate insights into actionable strategies that strengthen positioning and performance

8. Stakeholder & Event Representation

• Represent Opulence Cafè in key events, launches, and industry engagements
• Strengthen relationships with customers, partners, and the broader creative and lifestyle community

9. Budget & Operations Management

• Manage marketing budgets, ensuring efficient allocation and strong return on investment
• Oversee timelines, deliverables, and coordination with agencies, suppliers, and internal teams

Success Measures

• Growth in brand awareness and engagement across platforms
• Increase in store traffic and overall revenue
• Achievement of sales targets for campaigns, promotions, and activations
• Conversion performance of marketing initiatives (online to offline and in-store)
• Quality and measurable impact of KOL engagements and partnerships
• Consistency and strength of brand identity across all touchpoints

Incremental Performance Targets (from baseline):

• +3 Months: Minimum +10% growth across key metrics (brand reach, engagement, and sales)
• +5 Months: Minimum +15% cumulative growth
• +10 Months: Minimum +20% cumulative growth