Social Media Freelancer

Ai Fiori Community & Content Coordinator

Role Overview

The Community & Content Coordinator will manage Ai Fiori’s day-to-day social media presence, creating content that inspires guests to experience the restaurant while building an engaged, responsive community.

Working closely with AMG Marketing, Darnelle, restaurant operations and The Langham’s marketing and social teams, this role will balance planned programming with timely content, real-time restaurant needs and storytelling that brings Ai Fiori’s food, beverage, people and hospitality to life.
This is a part-time seasonal role.

Key Responsibilities

Content Strategy & Publishing

• Publish five Instagram in-grid posts per week, using a strategic mix of reels, carousels, photography and promotional flyers.
• Balance ongoing brand storytelling and programming with new menu items, timely restaurant updates, relevant trending carousels, past content creator reels and operational requests.
• Publish at least two Instagram stories every other day, including original content and relevant reposts.
• Write captions, edit photos and videos, and maintain a consistent visual aesthetic and brand voice.
• Incorporate relevant social trends, formats, music and audio in ways that suit Ai Fiori’s identity.
• Plan for four Instagram reels per month within the weekly posting cadence, including event coverage, creator content and original restaurant storytelling.
• At the start of the engagement, deliver a content calendar through December 31, 2026, shaped by key dates, promotions and priorities supplied by AMG Marketing. Maintain and refine the calendar as opportunities and restaurant needs evolve.

On-Site Content & Event Coverage

• Spend one service period per week at Ai Fiori, scheduled in advance with Darnelle based on restaurant needs and content opportunities.
• Capture food, beverage, atmosphere, service and behind-the-scenes moments during weekly visits.
• Attend designated events to capture the guest experience and deliver a recap reel within 48 hours of each event.
• Spearhead a recurring series highlighting Ai Fiori’s team and internal operations, including culinary preparation, beverage expertise, service rituals and the people behind the experience.
• Coordinate quarterly photo shoots with AMG Marketing and restaurant operations.

Community Management

Community management is a central priority of this role.

• Monitor and respond to all incoming DMs and comments promptly, ensuring inquiries receive a response or are routed to the appropriate team for resolution.
• Coordinate with restaurant operations on reservation questions, guest feedback, special requests and other service-related inquiries.
• Engage with guests, creators and relevant community accounts to strengthen relationships and increase awareness.
• Identify opportunities for meaningful engagement, collaborative content and potential restaurant visits.

Content Creator Dines & Relationships

• Identify and evaluate prospective creators using audience relevance, engagement quality, geography, past content performance and alignment with Ai Fiori.
• Recommend dine terms and deliverables using a data-driven assessment of expected value and ROI, securing approval from AMG Marketing and restaurant operations before confirming commitments.
• Manage each creator relationship from outreach through completion, including scheduling, agreed terms, operational coordination, content delivery and follow-up.
• Complete every dine with a shared recap documenting agreed versus delivered content, available performance results, costs and measurable outcomes.
• Capture and save approved creator assets in the designated AMG Dropbox folder, with clear labeling, usage permissions and a plan for when and how to reshare the content strategically.

Collaboration & Instagram Boosting

• Serve as Ai Fiori’s social content liaison with The Langham’s marketing and social teams, facilitating collaborative content as often as relevant opportunities arise.
• Coordinate with AMG Marketing and restaurant operations to keep content accurate, timely and aligned with business priorities.
• Recommend and boost high-performing Instagram posts, with budget and post selection approved by AMG Marketing.

Reporting & Working Rhythm

• Participate in biweekly check-ins with AMG Marketing to review upcoming content, restaurant priorities, creator activity and performance.
• Provide a monthly performance report covering reach, engagement, audience growth, content performance, community activity, creator-dine results and Instagram boosted-post performance.
• Translate findings into clear recommendations for the next month’s content and partnerships.

Qualifications

• Experience managing social media and community engagement for hospitality, restaurants, luxury or lifestyle brands.
• Strong writing, photography and short-form video editing skills.
• Sound judgment in guest communications and creator relationship management.
• Ability to interpret social performance data and connect content activity to business objectives.
• Strong organization and follow-through across calendars, events, content assets and partner deliverables.
• Availability for weekly on-site service coverage and designated events, including evenings and weekends as needed.

Altamarea Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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