Customer Relationship Management Manager

Role & responsibilities

The Real Estate CRM Professional manages the entire lead-to-closure lifecycle by optimizing the companys CRM platform. The primary focus is maximizing lead conversion rates, automating property marketing workflows, ensuring database integrity, and streamlining communication between marketing, sales, and post-sales customer relations teams.

1. Lead Lifecycle & Pipeline Management

• Lead Capturing: Ensure seamless integration of property portals (e.g., 99acres, Magicbricks, Zillow), social media campaigns, and landing pages directly into the CRM.
• Lead Routing: Design and monitor automated lead allocation rules to distribute fresh property inquiries to sales executives based on project, budget, or geography.
• Funnel Optimization: Track lead aging and follow-up discipline; flag stagnant pipelines to sales managers to avoid cold leads.

2. Workflow Automation & Campaign Management

• Nurturing Triggers: Set up automated email, WhatsApp, and SMS drips tailored to buyer personas (e.g., first-time homebuyers, luxury investors).
• Site Visit Tracking: Build workflows to log site visits, record customer feedback on specific residential/commercial configurations, and automate post-visit follow-ups.
• Retention Marketing: Manage re-engagement campaigns for lost prospects and referral programs for existing property owners.

3. Data Governance, Reporting & Analytics

• Data Sanitization: Perform regular audits to eliminate duplicate entries, update missing contact information, and tag leads correctly by sourcing channel.
• ROI Analytics: Build dashboards showing channel performance (cost-per-lead vs. cost-per-booking) to help marketing optimize spend.
• Sales Forecasting: Generate daily, weekly, and monthly reports mapping active deals against projected booking timelines.

Preferred candidate profile Bachelor's degree in Marketing, Business Administration, IT, or a related field (MBA is a plus).

Advanced knowledge of real estate-specific CRMs (e.g., Salesforce, Zoho CRM, Hubspot, Sell.Do, or LeadSquared).