Digital Marketing Executive

About the Role

We are looking for a creative and results-oriented Digital Marketing Executive to plan, execute and optimize digital marketing activities across multiple channels. The ideal candidate should have hands-on experience in SEO, paid advertising, social media marketing, content coordination, email marketing, lead generation and performance analysis.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, LinkedIn, Meta and other relevant platforms.
• Manage the companys social media pages and maintain a consistent content calendar.
• Create and coordinate content for social media posts, blogs, landing pages, email campaigns and marketing collaterals.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, metadata, internal links and landing pages to improve organic rankings.
• Manage Google Ads, LinkedIn Ads and Meta Ads campaigns.
• Monitor campaign budgets, leads, conversions, CPC, CTR, CPL and ROI.
• Coordinate with graphic designers, video editors and content writers for campaign requirements.
• Support lead-generation campaigns for products, events, webinars and business initiatives.
• Plan and execute email and WhatsApp marketing campaigns.
• Update and manage website content using WordPress or a similar CMS.
• Track website and campaign performance using GA4, Google Search Console and advertising dashboards.
• Prepare weekly and monthly performance reports with actionable insights.
• Conduct competitor, market and keyword analysis.
• Improve brand visibility and engagement across digital channels.
• Stay updated with digital marketing trends, platform changes and industry best practices.

Required Skills

• Strong understanding of SEO, SEM, social media and performance marketing.
• Hands-on experience with Google Ads, Meta Ads and LinkedIn Campaign Manager.
• Working knowledge of Google Analytics 4 and Google Search Console.
• Understanding of keyword research and SEO tools such as SEMrush, Ahrefs or Ubersuggest.
• Experience with email marketing and lead-management tools.
• Basic knowledge of WordPress and landing-page management.
• Ability to write and proofread clear marketing copy.
• Familiarity with Canva or similar design tools.
• Basic understanding of video content, reels and short-form content.
• Strong analytical, communication and time-management skills.
• Ability to manage multiple campaigns and meet deadlines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication or a related field.
• 1.5–3 years of relevant experience in digital marketing.
• Relevant certifications in Google Ads, Google Analytics, SEO or social media marketing will be an advantage.
• Previous experience in B2B, industrial, cleantech or technology marketing will be preferred.

Key Performance Indicators

• Growth in qualified website traffic
• Improvement in organic keyword rankings
• Number and quality of leads generated
• Cost per lead and campaign ROI
• Social media reach and engagement
• Email campaign performance
• Website conversion rate
• Timely execution of the content calendar and campaigns

What We Are Looking For

• A proactive and detail-oriented professional
• A balance of creative and analytical thinking
• Strong ownership of campaigns and outcomes
• Willingness to experiment, learn and improve
• Ability to work effectively with internal teams and external partners