Digital Marketing Manager

Administer the companys social media marketing and advertising. Development of brand awareness and online reputation Digital Marketing Manager

Job Description

• Administer the companys social media marketing and advertising.
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Design, create and manage promotions and Social ad campaigns. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. Analyze key metrics and tweak strategy as needed.

Key responsibilities will include:

Demonstrates creativity and documented immersion in social media.

• Proficient in content marketing theory and application.
• Exhibits the ability to jump from the creative side of marketing to analytical side.
• Displays in-depth knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
• Makes evident good technical understanding and can pick up new tools quickly.
• Excellent PPT skills for use in planning and regular reporting of performance. Identifying TG, Competition, Objectives and Building Promotion Strategy executing social media campaigns.
• Experience in Social Media Reputation Management., use of at least 2 social media tools.
• Experience in Social Advertising over Facebook, Twitter, Instagram, Youtube etc.
• Writing: Social media managers will need to know how to write effective copy in a lot of different styles, from static to motion video content. Knowledge of writing for curiosity and click-baits is also needed. Experience with video production is a bonus.
• Research: Social media managers need to know what is happening in the fast-changing world of social and digital media, what competitors are doing and what new measurement tools are being used.
• Problem Solving: Social media managers figure out how to best communicate a companys message on different platforms, and sometimes might need to convey sensitive issues or deal with disgruntled users.
• Interpersonal Skills: Even through writing, social media managers are a direct connection between a company and the public. Besides that, a good team dynamics will be needed to manage and mentor your team.
• Technical Skills: Social media managers work almost exclusively through admin interfaces and social tools. Understanding of these tools, SEO, internet access and being tech-oriented is necessary.
• Administrate the creation and publishing of relevant, original, high-quality content.
• Coordinate with designers for creative development
• Implement a content editorial calendar

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.