Network Development Manager

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Company Overview

GSL Media, a division of GSL Group, is aggressively growing in the Digital Out-of-Home (DOOH) industry. Through a rapidly expanding network of Outdoor Digital Billboards and Indoor Digital Displays, GSL Media connects brands with audiences across high-traffic venues, community facilities, and key corridors throughout Western Canada.

We are seeking a driven and strategic Network Development Manager to lead new site development and asset acquisition throughout British Columbia. This pivotal role reports directly to the Head of Sales & Operations, Digital Media, and plays an essential part in advancing GSL Media’s mission to deliver innovative media infrastructure that aligns with our long-term growth and community engagement objectives.

Position Overview

The Network Development Manager is responsible for identifying, negotiating, and developing new DOOH assets across British Columbia – with a focus on Outdoor Digital Billboards and Indoor Digital Displays.

This role requires a strong understanding of provincial and municipal regulations, First Nation partnerships, and real estate negotiations. The successful candidate will bring both strategic and practical expertise to manage the full development lifecycle – from site selection and permitting to contract execution and installation – while ensuring all projects support GSL Media’s operational and revenue goals.

Key Responsibilities

• Identify and evaluate new billboard and display opportunities across British Columbia in alignment with GSL Media’s network expansion strategy.
• Negotiate land leases, licenses, and partnership agreements with private property owners, developers, and First Nation communities.
• Work closely with the Head of Sales & Operations, Digital Media to align development priorities with sales, marketing, and operational initiative.
• Lead the permitting, design, and approval process in coordination with municipal, regional, and provincial regulatory authorities.
• Develop and maintain strong relationships with First Nation governments and economic development offices, ensuring culturally respectful and commercially beneficial outcomes.
• Conduct due diligence, site assessments, and feasibility studies for proposed locations.
• Support project budgeting, forecasting, and performance analysis.
• Collaborate cross-functionally with internal teams (engineering, operations, and sales) to deliver projects on time and within budget.
• Stay informed on emerging DOOH technologies, bylaw changes, and industry trends affecting network development opportunities.

Qualifications

• 5–10 years of experience in outdoor advertising, real estate development, municipal planning, or media asset management
• Proven track record negotiating land leases, development agreements, and municipal permits.
• Deep understanding of British Columbia’s provincial and municipal sign regulations.
• Experience collaborating with First Nation partners, including joint venture and land-use negotiations.
• Excellent relationship-building, communication, and problem-solving skills.
• Strong analytical and project management abilities, with attention to financial and regulatory detail.
• Post-secondary education in business, real estate, urban planning, marketing, or a related discipline preferred.

What We Offer

• Opportunity to shape the growth of one of Western Canada’s leading DOOH networks.
• Collaborative environment supported by experienced leadership and operations teams.
• Competitive compensation and performance-based incentives.
• A dynamic role with meaningful community engagement and long-term career potential.

This position is based in British Columbia, with travel required across the province for site visits, meetings, and project coordination.

GSL Media is proud to be an equal opportunity employer. We value diversity and are dedicated to providing a work environment that is free from harassment and discrimination. All employment decisions are made based on qualifications, job requirements and business needs. GSL Media is passionate about being known for an inclusive culture where talented people of all backgrounds want to work.