Adobe Analytics / Google Analytics with Tag Management

Role: Adobe / Google Analytics
Location : Pan India
Experience: 4+ to 9 Years
Notice Period : Immediate to 90 days
Mode of Interview : In Person Interview (Coimbatore location)

1.Digital Analytics Solutions:

• Universal Analytics (UA)
• Google Analytics 3 implementation (GA3)
• Google Analytics 4 implementation (GA4) & Google Analytics Reporting
• Adobe Analytics implementation & Adobe Analytics reporting
• Firebase Analytics implementation
• Mobile Appmeasurement using GA4, Adobe Analytics (iOS and Android)
• Adobe Web SDK implementation or AEPWeb SDK implementation
• Adobe Target implementation or any other personalization solutions (A/B Test, Multivariate Test, Recommendations, Behavioural Targeting etc.)
• Adobe Audience Manager implementation (Data Management Platform)
• Adobe Campaign Manager

 2.Tag Management Solutions:

• Adobe Tag Manager
• Dynamic Tag Manager
• Google Tag Manager
• Adobe Launch
• TealiumiQ
• Ensighten
• Signal

 3.Customer Data Platforms:

• Tealium Eventstream and Tealium Audiencestream or Tealium CDP

• Adobe Experience Platform (CDP)

• Salesforce Data Cloud (CDP)

• mParticle CDP

• Segment CDP

• TeasureData CDP

• Lytics CDP

• ActioniQ CDP

• Data Aggregation using CDP

• Schema Building using CDP

• Orchestration & Activation using CDP

• Measurement using CDP

• Data Science & Modeling using CDP

• CDP Technology Evaluation

 4.Technical Skills:

• JavaScript (Must have)
• jQuery (Must have)
• Object Oriented Programming Language – OOPS (Must have)
• AngularJS (Nice to have)
• ReactJS (Nice to have)
• C, C++, Java (Nice to have)
• SQL (Nice to have)

 Data Collection / Implementation Services

• Web and Mobile App digital analytics Implementation
• Data layer design & implementation (Customer-driven data layer, Event-driven data layer, Tealium UDO
• Analytics & 3rd Party media tags QA validation & ongoing support
• Digital Analytics Audit & Tag Management Audit
• Adobe Analytics & Google Analytics Set up & Configuration
• Tag Management Implementation & ongoing support
• Google Analytics for Firebase
• Adobe Analytics Mobile App SDK v5 (AEP SDK)
• Server-side Tag Management implementation
• Adobe Analytics & Google APIs: Classification, Data Insertion, Data Import API

 Data Extraction & Integration Services

• Adobe Analytics Data Warehouse, Clickstream data feeds
• Google Marketing Platform integrations: Campaign Manager, Search Ads 360, Display & Video 360, Google Ads, Google Optimize
• Adobe Analytics Experience Cloud integrations: AAM, AT, Ad Cloud, Campaign
• Adobe Experience Platform
• Moving user level data into Google BigQuery
• Adobe Analytics Reporting API & Google Analytics Reporting API

 Reporting & Insights Services

• Custom Reports and Dashboards
• Advanced Excel Dashboard Report by Adobe Report Builder
• Strategic Projects & Executive Level Insights
• Adobe Analytics Workspace Visualization Reports
• Monthly / Quarterly / Yearly Business reviews
• Google Analytics Analysis Hub & Data Studio reports
• Ad Hoc analyses & recommendations
• Google Analytics spreadsheet add-on

 Custom Products & API Services

• Tags Extension Development
• Adobe Experience Platform & Adobe IO
• Google Tag Manager API & Google Analytics API
• Custom 3rd Party Tool API Development using Adobe/Google