Business Development Executive (BDE)

To generate new business opportunities, acquire new customers, develop markets, and achieve sales targets. Candidates must have relevant experience in the WPC industry or related industries such as plywood, PVC boards, laminates, MDF, and other building materials.

Industry-Specific Eligibility Criteria

• Mandatory: Prior sales or business development experience in the WPC industry or a closely related industry.
• Preferred industries: WPC boards and profiles, plywood, MDF, HDHMR, PVC foam boards, PVC doors, decorative laminates, ACP, and interior or building materials.
• Candidates from unrelated industries without relevant building-materials sales experience should not be considered.
• Experience dealing with dealers, distributors, traders, carpenters, interior designers, architects, contractors, or builders will be an advantage.

Key Roles & Responsibilities (KRA)

1. New Customer Acquisition

• Identify and acquire new dealers, distributors, traders, contractors, and other potential business customers.
• Develop new customer accounts and expand the company's customer base.
• Build a pipeline of qualified prospects within the assigned territory.

2. Lead Generation & Appointment Fixing

• Generate leads through market research, references, telephone calls, and field activities.
• Verify customer details, business potential, product requirements, and purchase capacity.
• Fix appointments with prospective customers and plan regular market visits.

3. Field Sales & Market Development

• Visit prospective customers to introduce WPC and related products.
• Identify new markets, dealer networks, and business opportunities.
• Understand customer requirements, competitor products, pricing, and market demand.
• Develop the assigned territory and increase product penetration.

4. Sales Enquiry & Order Conversion

• Generate enquiries and coordinate quotations with the relevant team.
• Follow up on quotations, negotiations, and pending purchase decisions.
• Convert enquiries into confirmed orders and achieve assigned sales targets.
• Identify opportunities for cross-selling and upselling related products.

5. Product Knowledge & Customer Handling

• Understand WPC products, applications, specifications, and key selling points.
• Explain product benefits and suitability to customers.
• Handle basic product and commercial queries and coordinate technical questions with the relevant team.

6. Competitor & Market Analysis

• Collect information on competitor pricing, products, schemes, and market activities.
• Identify customer preferences and emerging business opportunities.
• Share market feedback and competitor intelligence with the Sales Manager.

7. Reporting & Coordination

• Maintain records of leads, appointments, customer visits, enquiries, quotations, and orders.
• Update the CRM or designated reporting system regularly.
• Submit daily field visit reports and periodic sales updates.
• Coordinate with the Sales Manager, Sales Coordinator, CRM team, and other internal departments

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person