Connections Planning Director

Connections Planning Director - Job description
WPP AUNZ–Barangaroo NSW
This is a role at WPP Media which is part of the WPP network.
Job Type: Full-time
Salary: $140,000 - $160,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane

About WPP Media

WPP Media is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, Choreograph and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, WPP Media’s primary purpose is to maximize performance of WPP’s agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. WPP Media’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with WPP Media’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.

Role Overview

The connections planning team bridges the gap between our strategy and investment teams. Our role is to turn insightful strategies into actionable media plans that deliver Good Growth for our clients. Connections planners think big picture, collaborating with multiple teams, stakeholders and agencies to ensure campaigns are fully integrated.

Our ambition is to deliver market leading campaigns that balance proven media channels with innovative and disruptive solutions to accelerate growth. Connections planners work with closely with client partners and clients to ensure solutions are measurable back to both business and communications objectives.

Key Responsibilities

Build strong relationships with media lead clients.

Develop future fit, market leading campaigns for your brands.

Responsible for leading planning response to brief:

Receive and interrogate briefs, understanding both business and communications objectives.

Working with the strategy team to create actionable comms tasks.

Use client and/or platform data to uncover insights to inform planning.

Application of relevant marketing science and media planning principles.

Addressing comms task with the relevant roles of media and channel selection.

Exploring the tactics within each channel that unlock the objectives.

Ensuring all work is measurable back to brand and business outcomes.

Lead agency village to deliver integrated campaigns across paid, owned, earned, and owned touchpoints.

Engage with media partners to stay ahead of changes to the landscape and new capabilities of each media touchpoint.

Engage with internal product teams including GroupM proprietary product and service teams to ensure understand the relevance of their offerings to the clients.

Deliver relevant updates to the clients including inspiration sessions, media landscape updates and new opportunities.

As a senior member of the planning team, you should lean into developing the junior team members.

Create and foster a cohesive team environment through team activities and cultural moments.

Motivate the team to achieve individual, team and organizational goals.

Develop and train team members to ensure they reach their potential.

Enrich planning and buying practices to improve product, collaborating with practice leads where relevant.

Pay: $140,000.00 – $160,000.00 per year

Work Location: In person