Director, Content & Experiential

About WPP Media

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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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ROLE SPECIFICATION

WPP Media Sports & Entertainment

Job Title: Director, Content Management

Reporting to: Group Director

Location: New York

WPP Media Entertainment spearheads cutting-edge brand partnerships across entertainment, content and experiential platforms. We are seeking a dynamic entertainment marketing professional to develop and execute high-profile programs that amplify our clients' brands. The ideal candidate brings proven experience in entertainment and content marketing and the ability to blend creativity, strategic thinking, media expertise and strong project management. This role will be at the forefront of delivering integrated programs across entertainment, IP, publishers, talent and other key industry partners.

Position Summary

Delivers content strategy and activation across a client portfolio or major account. Provides client counsel, accountability for program and partnership direction, governs quality delivery, and leads teams through high-value engagements.

Responsibilities

• Owns the content agenda and priorities for an assigned major account or portfolio, connecting client objectives to distinctive, audience-relevant content opportunities within the Content Practice vision.

• Leads overall client communications and project management across internal teams ensuring strategic coherence, delivery quality, and a consistent client experience across engagements.

• Informs decisions on partner approach, creative and production direction and issue resolution; elevates decisions within broader practice or enterprise implications.

• Develop brainstorm decks and host internal and client brainstorms based on briefs or proactive opportunities

• Meet and evaluate content & media partners with WPP colleagues to understand the landscape and better inform RFP lists.

• Lead the content strategy and narrative for priority RFPs and proactive recommendations across assigned clients.

• Work with manager to develop RFPs and ensure all information in brief will aid in the best responses from vendors.

• Oversee decks and documents creation for client presentations.

• Anticipate market shifts, cultural opportunities, platform changes, and client needs; translate them into recommendations and repeatable approaches for the portfolio.

• Lead and develop Associate Directors and Managers, setting clear expectations, coaching judgment, and reviewing performance.

• Support the Group Director in improving standards, tools, methodologies, talent practices, and the Content Management proposition; contribute portfolio learning, case studies, and points of view.

• Represent assigned portfolio needs and opportunities in capability planning while the Group Director leads capability priorities and the Executive Director retains Content Practice vision, enterprise strategy, and final business decision-making.

Qualifications

• Typically 8–10+ years of relevant experience in content, media, branded entertainment, advertising, production, or partnerships, including senior client leadership.

• Proven success owning content programs or a major account portfolio from strategy through delivery.

• Extensive experience in creating social first experiential events that scale from local across other channels in social and digital.

• Deep understanding of the content and media ecosystem, including partnerships, creative development, production, distribution, and measurement.

• Exceptional strategic, presentation, and relationship-building skills with the credibility to influence senior client and partner stakeholders.

• Sound judgment and the ability to balance creative ambition, client value, delivery feasibility and established practice direction.

• Demonstrated leadership of teams and development of experienced managers and emerging leaders.

• Ability to operate autonomously across an assigned portfolio while recognizing and escalating decisions that affect the wider practice or enterprise.

About WPP Media Sports & Entertainment WPP Media Sports & Entertainment is an integrated offering designed to help brands ignite their media through culture. In an era of accelerating fragmentation, our investment in data, technology, and AI is reshaping how brands connect with consumers more precisely and meaningfully than ever before. As a specialized cultural collective and innovation engine embedded within WPP Media, we seamlessly blend strategy, creativity, media, content, and measurement to create ideas that don't just reach audiences — they move them. Our full-service Sports & Entertainment practice spans sports, entertainment, music, gaming, and experiential, led by seasoned industry experts with end-to-end capabilities. We go beyond traditional partnerships and production models to develop brand-funded content solutions that maximize clients' existing media investments while driving cultural relevance and measurable business outcomes. At our core, we are not simply buying media — we are engineering cultural resonance that helps brands win in culture.

About WPP MediaWPP Media is a global media investment management company. WPP Media and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.Our 100,000 people across 90 markets provoke growth for some of the world's leading brands and businesses.

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