Senior Associate, Biddable

Job Title: Senior Associate, Biddable

Reports To: Associate Director, Biddable / Director, Biddable

Function: Media Management & Delivery

Location: Hong Kong

About WPP Media

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

WPP Media is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

Role Summary and Impact

WPP Media Hong Kong is seeking a Senior Associate, Biddable to join our Media Activation team, serving as both a hands-on technical expert and a project leader within the performance media space. In this pivotal role, you will oversee the end-to-end delivery of complex biddable campaigns, implementing advanced targeting, bidding strategies, and optimization frameworks across platforms. You will act as a key day-to-day contact for clients, translating business objectives into actionable strategies, managing expectations, and presenting data-driven insights. Furthermore, you will serve as a subject matter expert, providing essential technical guidance, mentorship, and quality control for junior team members to ensure operational excellence, continuous innovation, and the delivery of best-in-class results.

Core Responsibilities:

Advanced Campaign & Project Management: Oversee and lead the hands-on execution of complex biddable media campaigns for a portfolio of clients, implementing advanced targeting and testing frameworks while ensuring projects are delivered on time, on budget, and to a high standard.

Client Relationship Management & Strategic Insights: Serve as a key day-to-day point of contact for clients. Build strong relationships, confidently present campaign plans, and translate complex performance data into clear, strategic insights and actionable recommendations.

Performance Optimization & Analysis: Conduct in-depth performance analysis to uncover granular insights. Leverage a deep understanding of platform algorithms and optimization levers to continuously refine campaigns and drive superior performance.

Team Coordination & Technical Mentorship: Act as a technical resource and provide daily guidance to junior team members. Review campaign setups, reports, and client communications to ensure quality, accuracy, and strategic alignment.

Innovation & Platform Expertise: Stay at the forefront of biddable media technology and trends. Proactively test new platform features, ad formats, and tools, sharing findings and recommendations to drive innovation within the team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

·       Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

·       Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

·       Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

• 2 to 4 years of relevant experience in performance marketing, with a strong background in both hands-on platform execution and client-facing responsibilities.
• Deep expertise in key biddable platforms (Search, Social, Programmatic) and their strategic application, mechanisms, and algorithms.
• Proven track record of managing complex campaigns and delivering significant performance improvements.
• Strong project management and organizational skills, with the ability to manage multiple client accounts simultaneously.
• Excellent communication and presentation skills, with a proven ability to build client trust and clearly articulate technical concepts.
• Strong analytical and problem-solving skills, with an ability to analyze large datasets and extract actionable insights.
• Experience in reviewing work, providing technical guidance, and mentoring junior team members.
• Fluency in spoken and written English, Cantonese, and Mandarin

Desired Skills & Experience:

·       Experience working in a matrixed organization.

·       Knowledge of WPP Media brands and capabilities.

·       Certifications in relevant platforms (e.g., Google Ads, Meta Blueprint).

·       Experience with organizational transformation and change management.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.