Content & Creative Lead

Job summary

Turn AiBiz's positioning into content that attracts attention, builds trust and makes the brand memorable. This role combines content strategy, social media, copywriting, creative direction and hands-on content production

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Work Type: Part Time Working Hours: Flexible Hours Applicant Location: Nigeria

Job descriptions & requirements

Responsibilities:

• Develop and manage the AiBiz content strategy across Instagram, Facebook, LinkedIn, TikTok and other relevant channels.
• Define AiBiz's target customer segments, priority industries and ideal customer profiles.
• Develop and maintain the brand positioning, value proposition, messaging framework and brand voice.
• Translate AiBiz features into clear customer benefits, business outcomes and use cases.
• Develop competitive positioning and identify opportunities to differentiate AiBiz in the market.
• Create messaging for campaigns, website pages, product launches and sales materials.
• Create content pillars and monthly/quarterly content calendars aligned with business objectives.
• Develop Reels, short-form videos, carousels, educational posts, customer stories, product demonstrations and thought-leadership content.
• Write compelling hooks, captions, scripts and campaign copy.
• Direct or produce basic photography and video content and coordinate external creative support when required.
• Maintain consistency in AiBiz's visual identity, tone of voice and storytelling.
• Identify relevant trends, cultural moments and customer conversations that can be adapted to AiBiz.
• Manage social community engagement and use audience feedback to improve content.
• Work with the Product Marketing Lead to turn product features and customer problems into strong content concepts.

Requirements:

• 2–5 years of experience in content marketing, social media, creative marketing or a related field.
• Strong writing, storytelling and communication skills.
• Demonstrated ability to create engaging short-form video and social content.
• Comfortable using tools such as Canva, CapCut, Adobe Creative Cloud or equivalent platforms.
• Strong understanding of Instagram, TikTok, LinkedIn and social media content formats.
• Ability to develop content independently from concept through execution.
• Strong visual sense and understanding of brand consistency.
• Commercial awareness: understands that content should support awareness, trust and conversion—not just engagement.

What Success Looks Like:

• AiBiz consistently publishes useful, distinctive and recognizable content.
• Content generates meaningful reach, shares, saves, conversations and profile visits.
• The brand develops a stronger human connection with Nigerian business owners.
• The social channels clearly communicate AiBiz's positioning and product value.
• The team has a repeatable content engine rather than relying on ad-hoc posts.