Middle PPC (English B2)

Про нас

Привіт! Ми Promodo — маркетингова агенція повного циклу, і ми створюємо та розвиваємо лідерів ринку.

Працюємо з великими клієнтами, будуємо довгострокові відносини та відповідаємо за результат на рівні бізнесу. Шостий рік поспіль входимо в ТОП-3 агенцій з performance-маркетингу за версією IAB Ukraine. У 2026 році ми посіли перше місце в рейтингу «Вибір рекламодавців» — кожен третій клієнт бачить в нас свого партнера з Media.

Поєднуємо стратегію та performance, щоб робити креатив, який виділяє бренди серед тисяч інших. Саме тому ми №1 агенція у категорії SMM за версією IAB Ukraine.

Про Роль

Про відділ

Для нас важливо

• Experience: 1.5–2+ years of hands-on experience with Google Ads and Meta Ads in e-commerce or lead generation. Experience with TikTok Ads, Microsoft Ads, or Amazon Ads is a strong plus.
• English: B1 level or higher. Practical experience communicating with clients from Europe and/or the US.
• Account management: strong knowledge of Google Ads Editor, including bulk changes, rules, and filters, as well as Smart Bidding, tCPA, and tROAS.
• Analytics & Tracking: confident experience with GA4, including Data-Driven Attribution, cohort analysis, custom funnel building, and Google Tag Manager.
• Data & Excel/Google Sheets: ability to perform advanced analytical calculations using VLOOKUP, IF, REGEXEXTRACT, SPLIT, pivot tables, complex charts, and media plans.
• Supporting tools: practical experience with Google Trends, SimilarWeb, Ahrefs, or Serpstat.
• Marketing knowledge: understanding of the See-Think-Do-Care framework, ROI, ROMI, and ROAS; ability to assess cross-channel impact and familiarity with CRM integration tools such as Zapier, Make, and Apix-Drive.
• Ownership: ability to make decisions independently and take responsibility for results.
• Analytical mindset: attention to detail and the ability to identify root causes rather than just address symptoms.
• Client focus: ability to communicate effectively with clients and confidently support your expert recommendations.
• Systematic approach: strong organizational skills, ability to meet deadlines, and independently prioritize tasks. ‍

Основні задачі

• Develop and implement advertising strategies: create growth plans for projects (quarterly/semi-annually) and develop strategies across multiple advertising platforms.
• Manage and optimize Google Ads: handle the full cycle of launching Search, Shopping, Performance Max, GDN, and Demand Gen campaigns based on client KPIs such as ROAS and CPA.
• Work with Merchant Center: troubleshoot complex account/product suspensions and set up feed transformation rules.
• Manage Meta Ads: launch and optimize campaigns, including Advantage+ Shopping Campaigns and catalog campaigns; run A/B tests of creatives and audiences; work with Custom Audiences and Lookalike Audiences.
• Set up analytics and tracking: configure and validate e-commerce events in GA4, work with Google Tag Manager, and create custom reports in Looker Studio.
• Automation and scripts: install, adapt, and adjust variables in basic scripts for placement exclusions, anomaly detection, and budget monitoring.
• Operations and mentoring: conduct internal account audits, set SMART goals and tasks, and mentor Junior Specialists and Trainees.