Consumer & Channel Strategy Lead

Job Descriptions

• ⁠ ⁠Drive B2C productivity performance including revenue achievement and go-to-market activities.
• ⁠ ⁠Lead and monitor sales agent performance to achieve sales and conversion targets.
• ⁠ ⁠Manage commercial operations across Branch, Regional, and Territory levels.
• ⁠ ⁠Design, evaluate, and optimize racing schemes and sales incentive programs
• ⁠ ⁠Monitor and improve sales quality through scoring systems, chat evaluations, and roleplay assessments.
• ⁠ ⁠Develop and execute learning & development programs for sales teams.
• ⁠ ⁠Conduct regular training, coaching, and performance calibration sessions for sales teams.
• ⁠ ⁠Analyze business performance, identify commercial opportunities, and recommend strategic improvements.
• ⁠ ⁠Support B2B business initiatives and monitor regional B2B performance execution.
• ⁠ ⁠Conduct periodic PnL reviews and provide insights to improve profitability and operational efficiency.
• ⁠ ⁠Collaborate with cross-functional teams including operations, marketing, training, and management to achieve company targets.
• ⁠ ⁠Prepare commercial reports, performance dashboards, and strategic recommendations for management review.
• ⁠ ⁠Ensure alignment between commercial strategy, execution, and business objectives.

Job Requirements

• ⁠ ⁠Bachelor’s degree in Business, Management, Marketing, Communication, or related field.
• ⁠ ⁠Minimum 3–5 years of experience in Sales, Commercial, Business Development, or Revenue Operations.
• ⁠ ⁠Experience handling multi-region or territory commercial operations is preferred.
• ⁠ ⁠Strong understanding of B2C sales strategy, sales productivity, and incentive scheme management.
• ⁠ ⁠Experience in training, coaching, and sales performance development.
• ⁠ ⁠Strong analytical skills with experience in performance monitoring and PnL review.
• ⁠ ⁠Familiar with KPI management, sales quality evaluation, and performance scoring systems.
• ⁠ ⁠Excellent leadership, communication, and stakeholder management skills.
• ⁠ ⁠Able to work in a fast-paced and target-driven environment.
• ⁠ ⁠Strong problem-solving and strategic thinking abilities.
• ⁠ ⁠Proficient in Google Workspace, Microsoft Office, and sales reporting/dashboard tools.
• ⁠ ⁠Experience in education, edutech, or service industry is a plus.