Integrated Marketing Manager

WAJIB MENGISI CASE STUDY TERLAMPIR: https://forms.gle/CmecghCWaGVNGawH8

1.⁠ ⁠Strategic & Brand Leadership

• Strong understanding of brand management and ability to act as a brand guardian.
• Proven experience in developing end-to-end marketing strategies across multiple channels.
• Ability to translate customer insights into actionable strategies for acquisition and retention.
• Experience in building and managing marketing calendars that integrate product launches and campaigns.

2.⁠ ⁠Coordination & Execution

• Excellent project management skills to oversee campaign execution and ensure timely delivery.
• Strong cross-functional collaboration skills with e-commerce, offline, and creative teams.
• Ability to coordinate internal marketing teams (social media, designers, VM) and external agencies.
• Skilled in stakeholder management and liaising with brand teams and third parties.

3.⁠ ⁠Analytical & Data-Driven Skills

• Proficiency in marketing analytics (ROAS, CAC, conversion rates).
• Strong ability to interpret data and generate insights for strategic recommendations.
• Experience in budget optimization and maximizing marketing ROI.
• Familiarity with performance measurement tools (Google Analytics, Meta Ads Manager, etc.).

4.⁠ ⁠Creative & Communication Skills

• Strong creative thinking to suggest monthly highlights and promotional activities.
• Excellent written and verbal communication skills for internal and external collaboration.
• Ability to support in-store promotions and ensure alignment with brand identity.
• Knowledge of visual merchandising and promotional design is a plus.

5.⁠ ⁠Professional & Personal Attributes

• Passion for brand storytelling, customer engagement, and creative marketing execution.
• Thrives in a lean environment and proves that big impact doesn't always require a big team or big budget.