海普诺凯生物科技有限公司
媒介经理(双休)
Skills
9 months ago
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Important information
Contract type:
Permanent
Location:
Changsha, Hunan, China
Work mode:
Onsite
Published on:
7 August 2026
What they need
该职位来源于猎聘 岗位职责: 1、基于品牌营销策略和产品沟通策略,分年度/季度制定“媒介传播策略规划”; 2、根据媒介传播策略规划,统筹确定每个媒介平台的“投放运营策略及执行规划”; 3、统筹媒介资源评估与谈判,管理媒介投放运营的效率及风险管控,对“运营目标”负责; 4、负责媒介策略落地的管理及投放运营效果的复盘分析,识别问题并负责策略调优的实施; 5、负责媒介团队的管理和培养,把控团队的绩效产出,制定培养计划,搭建业务高适配人才团队。 任职要求: 1、负责媒介团队的管理和培养,把控团队的绩效产出,制定培养计划,搭建业务高适配人才团队; 2、5年以上媒介管理经验及3年以上带团队经验,且有母婴、美妆、快消行业媒介投放运营经验优先; 3、具备品牌策略及品牌营销的知识体系,熟悉各媒介平台资源形态及运营模式; 4、熟练掌握PPT制作,擅于应用AI工具提效工作; 5、情绪稳定、心态积极、有较强的抗压力。
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