元祖食品有限公司
产品企划专家（烘焙/食品）
2 months ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Hybrid
Published on:
10 August 2026
What they need
该职位来源于猎聘 岗位职责： 1. 主导全系列产品年度企划与上市； 2. 结合门店与B端场景，规划产品矩阵及生命周期； 3. 挖掘消费趋势，输出新品概念与差异化卖点； 4. 协同研发与供应链，推动产品从概念到量产落地； 5. 制定产品定价与包装策略，提升品牌溢价； 6. 跟踪上市表现，迭代优化产品组合与推广策略； 任职要求： 1. 本科及以上学历，食品、市场营销等相关专业优先； 2. 5年以上食品企划经验，3年以上团队管理； 3. 熟悉烘焙/糕点品类，有完整新品上市操盘案例； 4. 有大型食品或连锁烘焙企业同岗经验者优先；
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