旺旺(中国)投资有限公司
抖音投放主管
3 months ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Onsite
Published on:
11 August 2026
What they need
该职位来源于猎聘 核心职责： 负责抖音千川广告投放策略制定与账户优化 搭建商品卡/直播间精准投放模型，控制CPA成本 分析用户行为数据，持续优化素材定向与出价策略 协调直播团队进行投流配合，达成GMV目标 硬性要求： ▷ 2年以上千川投放经验，有酒水类目百万级案例 ▷ 熟悉DOU+、商品卡、品牌广告等组合玩法 ▷ 人群包策略（高转化人群/ 兴趣包/ 直播间停留重定向）素材 AB测试 ▷广告计划结构优化：数据实时监控（点击成本、投产、停留、进房率） ▷关键KPl：CPC（点击成本）、CTR （点击率）、 ROI、千川消耗效率 ▷ 具备爆量素材拆解与快速复制能力
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