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电商渠道总监

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Onsite

电商渠道总监

益海嘉里投资有限公司

电商渠道总监

2 months ago

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Important information


Contract type:

Permanent

Location:

Shanghai, China

Work mode:

Onsite

Published on:

16 August 2026

What they need


该职位来源于猎聘 负责集团电商TOB渠道(天猫超市、京东自营)全盘生意,统筹年度合同谈判、渠道运营策略、品类结构优化及团队管理,推动渠道GMV与市场份额持续增长。 1、统筹天猫超市、京东自营等TOB渠道全盘生意,制定年度经营策略与GMV目标拆解; 2、主导年度合同谈判、JBP制定及平台资源争取,推动平台费用对投合作; 3、把控精细化运营全流程:流量结构优化、转化漏斗提升、投放ROI管控、大促节奏规划; 4、推动品类结构优化与推新卖贵策略,培育高毛利增长引擎; 5、基于生意参谋/京东商智进行品类洞察与竞品分析,驱动数据化决策; 6、搭建并管理in-house运营团队,建设人才梯队; 7、协调供应链、品牌、产品等跨部门资源,保障渠道运营效率。 任职要求 1、本科及以上学历,8年及以上电商相关经验; 2、具备天猫超市/京东自营等TOB渠道操盘经验,有品牌方甲方自运营背景; 3、本人具备精细化运营实操能力(流量拆解、转化优化、投放ROI管控),非纯管理型; 4、快消品/食品/日化/乳制品等实物商品电商行业背景; 5、TOB渠道年操盘规模亿级以上; 6、具备团队管理经验(10人+),有人才培养与梯队建设实操; 7、有年度合同谈判、JBP制定、平台资源共建实操经验。 加分项 1、知名快消/食品/日化品牌方电商团队背景(如立白、蓝月亮、宝洁、联合利华、玛氏、雀巢、伊利、蒙牛等); 2、有推新卖贵成功案例(培育亿级新品/高端线); 3、有从0到1搭建TOB渠道经验; 4、有平台资源共建/对投谈判成功案例。

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