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产品经理(彩妆)

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Onsite

产品经理(彩妆)

海贝

产品经理(彩妆)

2 months ago

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Important information


Contract type:

Permanent

Location:

Guangzhou, Guangdong Province, China

Work mode:

Onsite

Published on:

19 August 2026

What they need


该职位来源于猎聘 岗位职责 1、分析所负责的销售渠道的市场趋势及竞争环境(销售渠道包括但不限于全东南亚市场的百货渠道、化妆品专营店、化妆品连锁店屈臣氏、丝芙兰、电商),洞察该渠道的消费者需求,针对渠道进行产品线整体规划,完成年度产品开发计划。 2、负责产品的市场调查、用户研究、需求分析、竞争分析,根据调研分析结果制定产品策略; 3、负责撰写产品需求文档,组织产品开发可行性评审,完成产品需求立项,制定项目开发计划,明确定义新产品的开发活动; 4、参与内容物研发,负责新配方使用调研及分析体检报告,推进配方从试用到正式生产; 5、负责组织撰写及核对外包装、产品宣传类文案,提炼产品定位及设计理念文稿至创意设计组,并协同完成产品形象规划等工作; 6、负责对产品上市后的生命周期管理,包括产品的改进、产品线的延伸、包装升级等工作。 任职要求 1、市场营销、广告类相关专业本科以上学历,快消品行业相关工作经验,同等岗位工作经验者优先,有相关成功策划案例优先; 2、性格活跃、好奇心强、热爱化妆; 3、有较强的逻辑分析及创新能力,具备良好的沟通交流、宣讲能力; 4、有较强的抗压能力,强烈的工作热情和学习能力; 5、具备良好的英文书写与沟通能力

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