海外投放专家（电商）

该职位来源于猎聘 Role Overview We are seeking a results-driven Overseas Performance Marketing Expert to lead and optimize paid media campaigns for our e-commerce business in overseas markets, with a primary focus on the U.S. market. This role will take full ownership of media strategy, execution, optimization, and performance outcomes across major digital advertising platforms. Key Responsibilities:

• Paid Media Strategy & Execution投放策略制定与执行
• Plan, execute, and optimize performance marketing campaigns across key overseas channels, including Facebook, Google Ads, TikTok, and LinkedIn. 负责海外主流广告渠道的投放规划、执行与持续优化，包括 Facebook、Google Ads、TikTok、LinkedIn 等平台；
• Develop clear media buying strategies and budget allocation plans, ensuring efficient scaling and stable account performance.制定清晰的媒体投放策略与预算分配方案，推动账户的高效放量与稳定增长。
• Performance Monitoring & Optimization投放效果监控与优化
• Continuously monitor campaign performance and key metrics; conduct in-depth data analysis to identify optimization opportunities.持续监控广告投放效果及关键指标，对投放数据进行深入分析，及时发现问题并提出优化方案；
• Be fully accountable for advertising efficiency, cost control, and ROAS, and make data-driven adjustments to improve results.对广告投放效率、成本控制及 ROAS 结果全面负责，基于数据进行持续优化与调整。
• Market & Product Opportunity Identification市场与产品机会洞察
• Analyze overseas market trends and consumer data to identify potential growth opportunities, high-potential products, and promising traffic channels.通过对海外市场趋势及用户数据的分析，识别潜在增长机会、优质产品及高潜渠道；
• Support product selection and market entry decisions, and actively lead strategy optimization in collaboration with operations and product teams.支持选品决策及新市场进入，与运营、产品等团队紧密协作，推动整体市场策略的优化与落地。
• Creative & Conversion Optimization创意与转化率优化
• Independently develop advertising concepts and copywriting. 独立完成广告创意构思与文案撰写；
• Provide actionable recommendations on ad creatives, landing pages, and website optimization to improve conversion rates and overall funnel performance.针对广告素材、落地页及网站转化路径，提出具有可执行性的优化建议，提升整体转化率和投放效率。
• Industry Insights & Channel Collaboration行业洞察与渠道合作
• Stay up to date with global e-commerce and digital marketing trends, platform policy changes, and proven success cases.持续关注全球电商及数字营销行业动态、平台政策变化及成功案例经验
• Maintain strong relationships with media platforms and external partners, and proactively explore new collaboration and growth opportunities.维护与各广告平台及外部合作方的良好关系，积极拓展新的合作机会与增长路径。 Qualifications & Requirements:
• Bachelor’s degree or above, with 5+ years of hands-on experience in overseas e-commerce performance marketing, preferably focused on the U.S. market. Fluent in English, with the ability to prepare reports and present performance results in English. 本科及以上学历，具备 5 年以上海外电商效果广告投放经验，有美国市场投放经验者优先；英文流利，能够使用英文进行数据汇报与业务沟通。
• Proven optimization experience on platforms such as Amazon, Facebook, and Google Ads; solid understanding of overseas e-commerce ecosystems and traffic acquisition models. Strong market awareness and the ability to translate insights into actionable marketing strategies. 具备 Amazon、Facebook、Google Ads 等平台的投放及优化经验；熟悉海外电商生态及获客模式，具备敏锐的市场洞察力，能够将分析结果转化为可执行的投放策略。
• Strong product and market mindset, with experience in 0–1 projects, including product selection, validation, and scaling winning or breakout products through paid media. 具备较强的产品与市场意识，有 0–1 项目经验，包括选品、验证及通过广告投放打造潜力产品或爆款产品的经验。
• Excellent creative thinking, strong analytical and logical skills, and good cross-team collaboration abilities. Proactive, accountable, detail-oriented, and capable of independent thinking, summarization, and continuous improvement. 具备优秀的创意思维、逻辑分析能力及跨团队协作能力；工作积极主动，责任心强，注重细节，具备独立思考、总结复盘及持续优化的能力。