旺旺(中国)投资有限公司
产品经理(冷链、乳品)
Skills
SQL Queries
2 months ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Onsite
Published on:
23 August 2026
What they need
该职位来源于猎聘 岗位职责:
- 负责冷链及乳饮新产品的全生命周期管理,从市场调研到产品上市,主导新品上市
- 深入分析冷链乳饮市场趋势与消费者需求,输出竞品分析及市场洞察报告
- 协同研发、供应链及销售团队,确保产品配方、成本及上市节奏符合规划 4.管理产品线利润与销售数据,通过产品组合优化,实现负责产品线年销售额增长 任职要求:
- 本科及以上学历,食品科学、市场营销或相关专业,具备5年以上快消品行业产品管理经验,其中至少3年专注于冷链或乳饮领域
- 精通产品开发流程,熟练掌握市场调研、用户画像、GTM策略等专业方法
- 具备出色的数据分析能力,能熟练使用SQL、Excel等工具进行销售与市场数据分析
- 拥有优秀的跨部门沟通与项目管理能力,具备PMP或同类认证者优先,能适应快节奏工作环境
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