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装瓶厂市场增值部总监

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装瓶厂市场增值部总监

中粮可口可乐饮料(中国)投资有限公司

装瓶厂市场增值部总监

2 months ago

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Important information


Contract type:

Permanent

Location:

Beijing, China

Work mode:

Onsite

Published on:

27 August 2026

What they need


该职位来源于猎聘 岗位职责: 1.根据年度指标和市场实际情况,评估区域销售市场发展现状和制定未来策略制定, 确保品牌建设,渠道发展,客户合作,组织结构,投资回报的一致性和高效精益; 2.负责市场各项的制度建设及优化,监督落实市场费用的开支控制在预算内; 3.制定市场活动策划与宣传方案,协助制定分渠道、分包装业务计划分解,及市场推广计划; 5.负责行业各类市场数据的收集与分析,拓展公司的市场策略,把握公司在行业中的发展方向; 6.负责市场部团队管理,督导、培训、考核下属的工作,针对其工作中的不足及时帮助改进,提高其专业技能; 7.建立市场部培训体系,对市场相关人员进行岗前和定期技能培训,并建设渠道培训支持,增强渠道市场的扩展能力; 任职要求: 1.全日制本科及以上学历,市场营销/广告学等相关专业; 2.具有快消品或相关企业市场全面管理1年以上或市场品牌、渠道模块管理3年以上工作经验; 3.了解快消品行业的发展趋势,熟悉营销业务运作及新产品上市流程,熟悉品牌传播的各种渠道和工具; 4.具备敏锐的市场洞察力、出色的品牌策略制定能力和跨部门协调能力; 5.具备一定的团队管理能力。

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