拉芳家化股份有限公司
品牌营销策划
1 year ago
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Important information
Contract type:
Permanent
Location:
Guangzhou, Guangdong Province, China
Work mode:
Onsite
Published on:
27 August 2026
What they need
该职位来源于猎聘 岗位职责: 1、负责抖音达人营销,包括达人筛选,内容审核等,打造爆款视频; 2、灵魂写手,根据品牌发展策略,参与新媒体项目相关内容和活动项目相关策划与文案撰写,包括软文、新闻稿、策划案、品牌文案等,做好品牌内外宣传,活动策划; 3、策划并撰写内容营销及品牌推广方案,包括但不限于各阶段的新媒体事件、话题、活动营销相关策划及文案撰写; 4、紧跟新媒体发展趋势,广泛关注标杆性账号,积极探索新媒体运营模式; 5、完成上级交办的其他任务。 任职资格:
1、至少3年文案策划/新媒体运营经验,汉语言、中文、新闻传媒、广告设计策划及相关专业优先; 2、文案功底强,网感强,头脑灵活,思维开阔,具有创新创意能力; 3、有敏锐品牌触觉,对新媒体营销发展趋势有敏锐的洞察力; 4、性格外向,富有激情,逻辑能力强; 5、工作严谨、负责,能承受一定工作压力。
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