中粮可口可乐饮料(中国)投资有限公司
电商内容运营
2 months ago
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Important information
Contract type:
Permanent
Location:
Beijing, China
Work mode:
Onsite
Published on:
3 September 2026
What they need
成交链路。 岗位要求: 1、3 年以上全域内容运营经验,深耕小红书 + 抖音内容体系,大健康 / 食品 / 益生菌类目优先,具备品牌冷启动种草实战经验;
2、熟悉外包内容供应商、抖音代播 TP 的筛选、管理与考核,有成功代播项目操盘经验;
3、精通小红书账号运营、薯条投放、KOC 种草玩法,能独立策划爆款种草内容; 4、具备人群资产运营思维,了解抖音品牌人群资产、粉丝运营逻辑,能够基于人群制定持续种草策略;
5、不需要亲自剪辑拍摄,但能撰写脚本、输出拍摄 brief,具备内容审美与合规识别能力;
6、数据敏感度高,能够通过曝光、互动、引流转化复盘内容问题;目标导向,擅长管理外部服务商,跨岗协同能力强。 7、统招本科及以上学历; 其他要求:精通各平台的运营环境,能独立分析店铺运营状况,并做出决策及解决办法; 有较强的活动策划,执行促销活动能力,并进行分析和总结; 熟练掌握Microsoft Office操作软件,良好的沟通能力和执行能力; 熟练掌握行业语言,能进行必要书面和口头英文沟通; 较强的沟通能力及表达能力,善于与人相处,工作规范,条理清晰,有责任心]]>
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