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商品企划经理(零售/电商方向)

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Onsite

商品企划经理(零售/电商方向)

上海盒马网络科技有限公司普陀分公司

商品企划经理(零售/电商方向)

2 months ago

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Important information


Contract type:

Permanent

Location:

Wuhan, Hubei, China

Work mode:

Onsite

Published on:

3 September 2026

What they need


该职位来源于猎聘 1、全年生意路径规划与商品经营 SOP 管理,牵头制定年度生意经营路径,聚焦百万级商品池与场景组货模型,完成月度生意节奏与商品打法的规划与执行; 2、重点项目运营闭环管理(节日/新品/重点品/心智建设)主导节日经营、重点商品、新品孵化、心智项目等项目策划与落地,明确选品逻辑、营销策略及达成路径;

3、建立达成过程的监控机制,关注销售爆发、ROI、达成率等核心指标,持续推动路径优化与机制沉淀;新品机制设计与品效经营管理,协同采购、运营、营运等团队,推动新品上线节奏规划、运营打法制定与品效复盘分析;

4、专项项目协同推进 ,明确项目的商品定义、分类逻辑与开品节奏;拉通商品包装、文描素材、线上表达、营销资源投入等执行链路,推动总分一体化落地; 【任职要求】 1、本科及以上学历,市场、经济、零售管理、数据分析等专业优先; 2、8年以上零售、电商、商超行业商品企划、生意计划、品类运营等相关经验; 3、有完整经营项目操盘经验,或具备商品选品一上线一推广全链路管理能力者优先;

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