中国衣恋集团
品牌内容营销
1 month ago
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Important information
Contract type:
Permanent
Location:
Shanghai, China
Work mode:
Onsite
Published on:
20 September 2026
What they need
该职位来源于猎聘 工作职责： 1.根据品牌战略规划及销售目标，通过市场及用户画像分析，制定针对性的内容规划和推广策略，对品牌整体营销输出具体可行的年度,季度,月度方案，并落地执行。 2.负责新媒体平台(小红书、抖音、淘宝，视频号等)的内容企划和营销，提供可落地的商品销售策略和推广计划。 3.KOL达人规划，寻找及管理，梳理符合品牌调性的KOL投放矩阵，通过达人种草等提高品牌曝光度，达成销售转化。 4.必要的品牌线下活动的策划和执行，包括但不限于达人探店，vip活动等 任职要求： 1.本科以上学历，市场营销，新传等相关专业优先 2.3-5年电商/MKT相关工作经验，服装类经验优先 3.拥有一定得达人资源和网络，具有市场洞察力和品牌理解度 4.时尚感感知度高，审美素养高 5.自驱力强，良好沟通协调能力 6.本岗位与第三方公司签约，请确认后投递
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