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产品总监-餐饮新零售 菜品食品

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Onsite

产品总监-餐饮新零售 菜品食品

上海学珍企业管理咨询事务所

产品总监-餐饮新零售 菜品食品

Skills

Product Marketing

1 month ago

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Important information


Contract type:

Permanent

Location:

Hefei, Anhui, China

Work mode:

Onsite

Published on:

21 September 2026

What they need


该职位来源于猎聘 职位描述: 1、负责新品项目所有产品研发的日常工作,中式新系列提案,研发流程标准化; 2、制定新品研发方向及落地,负责新品开发工作,保证质量和口味; 3、掌握中式快餐市场的行情,梳理开发重点或流行趋势,制定短期、中期的研发计划及产品框架; 4、负责制定产品成本核算,对公司现有的中式快餐进行优化; 5、编制操作流程,根据地域差异及客户反馈提供有效的解决方案; 6、与门店营运部门协作,提炼产品核心概念;及时了解产品的销售数据及市场反馈情况并作出调整方案; 7、 密切行业动态,定期对市场进行调研,与供应商建立协作共赢的合作关系; 任职要求: 1、统招大专及以上学历;有8年以上的连锁餐饮产品市场经验; 2、熟悉连锁门店营销策略; 3、熟悉市场动态,有敏锐度,思维活跃有创意; 4、熟悉各类原物料的品牌、种类及出品方式; 5、跳槽不频繁 方向: 1、连锁餐饮:管研发的产品岗 2、新零售:自有食品(盒马、山姆、美团、叮咚、奥乐齐等) 3、不是纯研发,是带一点研发的product marketing

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