管理培训生 – 市场 – 产品营销

该职位来源于猎聘 Role and Responsibilities 作为Product Marketing MT，将全面负责产品线市场营销战略与计划。以品牌发展和业务增长为锚点，通过全面精准的市场分析和行业洞察，持续优化产品矩阵、制定整合营销方案、追踪产品表现，引领品牌可持续发展。工作内容包括但不限于： Mission 1: Product Marketing Strategy 制定产品线360°营销战略 全方位整合产品营销触点，明确战略目标并制定营销计划，根据业务增长需求优化产品矩阵 Mission 2: Media Strategy 跟进社媒监测了解社媒实时动态 制定产品推广计划，跟进产品社媒投放，包括Brief撰写social执行、KOL/KOC圈选以及内容审核等 Mission 3: Campaign Planning and Execution 负责Campaign创意策划以及落地执行 围绕品牌与产品展开头脑风暴、提出具有落地性的洞察，驱动生意增长 Mission 4: Market Intelligence and Data Analytics 洞察行业生意数据，收集竞品产品信息与活动表现，挖掘品类最新市场趋势 跟进每周产品销售数据，月度品类总结跟踪预计市场业绩表现，分析并优化现有营销策略 Profile As an inclusive employer, we favor skills, backgrounds, experiences, and ideas. Education/Degree: Bachelor’s degree Background including total years of experience Fresh graduate Technical skills: Skillful in office software in terms of Excel and PowerPoint Languages: Bilingual Chinese & English Soft and Leadership Skills: Strong passion for beauty industry Excellent communication and collaboration skills to work with cross-functional teams Excellent logical thinking, data sensitivity and business acumen Excellent resilience to work under pressure Be curious, customer focus and action-oriented to drive innovation and business results