新媒體主管

主要職責：

1. 制訂香港本地化新媒體執行策略，統籌 Instagram、Facebook、Threads、小紅書、YouTube 等平台運營，結合香港本土潮流熱點編製內容行事曆，把控圖文、短片內容產出質量，圍繞零售業務目標，提升門店到店率及線上轉化。

2. 主導香港本地圈層營運體系搭建，負責達人資源庫建設與維護，統籌 KOL / 博主合作、種草企劃、線下沙龍及私域社群運營，透過圈層運作建立品牌於香港時尚圈嘅口碑與影響力。

3. 聯動香港線下零售團隊，針對新品發布、大促、快閃活動策劃配套社媒傳播方案，打通「線上內容 圈層傳播 線下門店銷售」閉環，給予門店銷售業績營運支持。

4. 建立營運數據跟蹤機制，監控各平台及達人項目的曝光、互動、引流、轉化數據，完成定期業務復盤，分析香港用戶偏好與競品動態，持續優化內容及圈層合作策略。

5. 負責跨部門溝通協調，對接市場、零售、設計及總部團隊，輸出香港市場本地化洞察與用戶反饋；把控香港區全部對外傳播物料，確保品牌統一風格同時符合本地文化語境。

6. 負責社媒留言、私信、社群日常回應工作，制訂用戶咨詢處理標準，監控網絡輿情，維護品牌在香港市場嘅線上公眾形象。

職位要求：

1. 學士或以上學歷，5-7 年服裝 / 消費零售行業新媒體、社群、KOL 營銷相關經驗；具香港市場全流程營運實戰經驗優先。

2. 通透掌握香港社交媒體生態、年輕人潮流文化以及各類本地圈層生態；熟練運用 Instagram、Facebook、Threads、小紅書、YouTube 平台，深度理解香港網民語境，能夠獨立產出貼合本地審美與表達習慣嘅內容。

3. 廣東話流利，繁體中文、英文讀寫能力優秀，可獨立撰寫及審核社媒對外文案；普通話可流暢進行內部跨地區溝通。

4. 具備圈層及達人資源開拓、談判及維護能力；曾主導多個 KOL 企劃、社群運營、線上線下潮流活動全流程項目；理解服裝零售商業邏輯，可將數碼營運策略轉化為可衡量嘅銷售及到店增量。

5. 熟悉 Canva、剪映等內容製作工具，能夠把控圖文、短片成品質素；具備扎實數據分析能力，可透過曝光、互動、轉化數據發現問題，制定對應優化方案。

6. 優秀項目統籌能力，可同時推進多個重點項目，承受業務壓力；對時裝潮流具備敏銳市場觸覺。

Key Responsibilities

1. Formulate execution-oriented localised new-media strategy for Hong-Kong market. Oversee operations across Instagram, Facebook, Threads, Xiaohongshu, YouTube. Develop content calendar based on local trends & hot topics, manage graphic & short-video quality. Drive store footfall and online conversion against retail business objectives.

2. Lead establishment of local Hong-Kong community operation framework. Build and maintain influencer resource pool. Manage KOL & creator collaborations, seeding campaigns, offline salons and private-community operations. Build brand reputation and influence within Hong-Kong fashion circles via community engagement.

3. Align with Hong-Kong offline retail teams. Design supporting social communication plans for new-collection launches, promotions and pop-up events. Close the loop of “online content-community outreach in store sales” to drive retail performance.

4. Set up performance-tracking mechanism. Monitor reach, engagement, traffic and conversion metrics for social accounts and influencer projects. Complete regular business reviews, analyse local user insights & competitor moves, iteratively refine content and community collaboration strategies.

5. Manage cross-department communication with marketing, retail, design and head-office teams. Deliver Hong-Kong local market insights and user feedback. Oversee all outward communication materials for HK market, maintain consistent brand tone with proper local cultural adaptation.

6. Manage daily handling for social comments, direct messages and community replies. Set user-enquiry response standards, monitor online public opinion and safeguard brand digital reputation in Hong-Kong.

Requirements

1. Bachelor’s degree or above. 5-7 years relevant experience in new-media, community or influencer marketing for fashion / consumer-retail sector. Hands-on full-cycle Hong-Kong market operation experience is highly preferred.

2. In-depth understanding of Hong-Kong social-media landscape, youth trends and local communities. Proficient in Instagram, Facebook, Threads, Xiaohongshu and YouTube. Grasp local internet context and capable to deliver content matching Hong Kong audience’s aesthetic & communication habits.

3. Fluent in Cantonese. Excellent written & reading skills in Traditional Chinese and English for social-copy writing & review. Good command of Mandarin for cross-region internal communication.

4. Strong capability for influencer & community resource development, negotiation and relationship management. Led multiple full-cycle projects including KOL campaigns, community management and online-offline fashion events. Understand fashion-retail commercial logic; able to translate digital strategies into measurable sales & footfall uplift.

5. Familiar with content tools such as Canva, CapCut, able to manage graphic & short-video deliverables quality. Solid data-analysis competency; identify business gaps via reach, engagement and conversion metrics and formulate improvement plans.

6. Strong project coordination competency. Able to drive multiple key projects concurrently and work under business pressure. Sharp market sense for fashion trends.

工作地點：九龍深水埗長沙灣長沙灣道932號興迅廣場19樓B及C室09號房

Location: Room 09, Flat B & C, 19/F, Grandion Plaza, 932 Cheung Sha Wan Road, Cheung Sha Wan, Sham Shui Po, Kowloon, Hong Kong

薪酬： $40,000.00至$450,000.00（每月）

福利：

• 在職專業培訓
• 有薪年假
• 有薪病假
• 晉升機會
• 醫療保險

Work Location: 親身到場