顾家集团
新渠道运营高级专家
20 days ago
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Important information
Contract type:
Permanent
Location:
Hangzhou, Zhejiang, China
Work mode:
Onsite
Published on:
30 September 2026
What they need
该职位来源于猎聘 岗位职责:
1、渠道网点结构创新:搭建分层门店矩阵,比如品牌体验中心、高端店、标准主力经销店、下沉流量店等差异化模型,覆盖不同商圈与消费层级; 2、合作模式创新:优化经销商合作政策,探索联营模式、城市服务商模式、区域分级授权等,激活存量经销商,拓展优质跨界合作资源; 3、应对市场变革创新:针对行业趋势、线上引流冲击等外部变化,提前调整渠道规则、价格体系、区域保护机制,构筑长期渠道壁垒; 4、新型渠道探索开发,扩大流量触点。 任职要求: 1、本科及以上学历,市场营销、工商管理等相关专业优先。 2、零售行业(家电、鞋服、3C)渠道运营相关经验5年以上; 3、对家居行业渠道变革、终端门店模型、市场监管政策敏感度高,能够设计分层门店矩阵;可创新经销商合作模式、盈利结构与市场打法,主动应对整装趋势、反垄断合规等外部变化,打造差异化渠道竞争力。
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