北京蜜莱坞网络科技有限公司
微针医美产品营销负责人
18 days ago
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Important information
Contract type:
Permanent
Salary:
CN¥600,000 – CN¥960,000 / year
Location:
Hangzhou, Zhejiang, China
Work mode:
Onsite
Published on:
5 October 2026
What they need
该职位来源于猎聘 战略制定:洞察医美行业趋势与竞品动态,提炼产品核心卖点,制定年度 / 季度增长型营销战略、推广计划及预算,明确 B/C 端核心目标与破局路径。
渠道生态:搭建并优化 B 端(医疗机构、经销商)+C 端(垂类平台、社交媒体、私域)联动渠道,制定渠道政策与动销策略,提升覆盖与转化效率。
品牌学术:构建产品学术背书体系(联合专家 / 协会、输出临床数据),策划合规且有穿透力的品牌传播内容,强化 “专业 + 有效” 的用户认知。
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