上海贝德玛化妆品贸易有限公司
品牌推广主管/经理(J10860)
24 days ago
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Important information
Contract type:
Permanent
Salary:
CN¥216,000 – CN¥300,000 / year
Location:
Shanghai, China
Work mode:
Onsite
Published on:
2 October 2026
What they need
该职位来源于猎聘 职责描述： 1. 抖音全年种草策略与预算规划：负责品牌抖音平台全年种草策略及资源规划，围绕产品生意目标及品牌传播需求，制定达人种草与付费投流策略 2. 产品Brief与内容策略把控：负责重点产品抖音种草Brief的制定及内容质量把控，能够深入理解产品并将专业产品信息转化为消费者易理解、易传播的内容语言 3. 达人矩阵开拓与维护：负责抖音达人资源池的持续拓展，建立符合品牌定位及产品需求的多元化达人矩阵 4. 抖音数据分析：负责抖音种草数据的监测、分析及应用，通过数据洞察优化达人、内容及预算策略 5. 抖音舆情及品牌声量管理：负责抖音平台品牌及产品相关舆情监测与处理，维护品牌在平台上的健康声量及口碑 任职要求： 1. 2年以上数字营销、内容营销、电商运营、达人运营相关经验 2. 有独立策划数字营销方案及达人营销的经验 3. 了解各抖音平台数字营销规则及玩法，货架/短视频/直播电商特点、玩法和行业现状
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