美赞臣营养品(中国)有限公司
会员运营助理经理 (MJ001121)
Skills
2 months ago
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Important information
Contract type:
Permanent
Location:
Guangzhou, Guangdong Province, China
Work mode:
Onsite
Published on:
17 August 2026
What they need
该职位来源于猎聘 工作职责: NKA&RKA重点客户会员运营: 1)负责母婴行业核心线下客户(NKA/RKA)及O2O渠道的会员体系运营; 2)基于BI数据洞察制定精准人群运营策略,挖掘人群运营机会点; 3)通过CRM系统合作实现联合招新与消费转化;沉淀品牌人群资产,优化会员全链路运营; 4)持续测试优化会员运营工具与触点应用; 5)跨部门资源整合,联动市场部/销售中台/客户经理整合资源,建立重点客户CRM长效合作机制。 任职要求: 1)5年以上甲方项目管理经验,3年线上线下客户端/平台端CRM运营经验,有独立完成运营策略,熟悉各平台工具运营; 2)5年整合营销经验,曾作为project leader拉通各部门,整合资源进行项目策划到落地的端到端经验; 3)具备较强的逻辑思维,数据分析与解读能力; 4)具备渠道洞察与决策能力,全链路会员运营能力,跨部门协作与资源整合能力; 5)正直诚信,具备较强的抗压能力,乐观并拥抱变化; 6)熟练MS办公软件,英语读写能力良好。
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