美赞臣营养品(中国)有限公司
媒介专员-社交(第三方) (MJ001251)
Skills
2 months ago
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Important information
Contract type:
Permanent
Location:
Guangzhou, Guangdong Province, China
Work mode:
Onsite
Published on:
22 August 2026
What they need
该职位来源于猎聘 岗位职责: 1. 达人合作管理:负责小红书/抖音平台达人合作全流程(达人筛选、商务谈判、合同执行、合作跟进),确保合作顺利落地; 2. 流量转化闭环:基于平台规则与流量特性,制定关键词引流策略,引导流量至京东/淘宝店铺,对引流效果、转化数据进行全链路跟踪及复盘优化; 3. 内容质量把控:负责文案策划与内容创新,跟踪达人拍摄进度,对脚本提出优化建议,确保内容符合品牌调性及转化目标; 4. 市场动态监控:关注竞品投放策略及行业趋势,定期输出分析报告,为团队决策提供参考。 任职要求: 1. 本科以上学历,2年以上产品市场推广或新媒体投放运营经验,具备以种草转化或销售增长为目标的成功投放案例; 2. 熟悉小红书/抖音/微博等平台流量逻辑及数据工具; 3. 具备优秀的沟通协调能力,对爆款内容有敏锐嗅觉,能高效筛选优质达人; 4. 对用户需求痛点有精准洞察力,兼具强执行力与内容网感; 5. 熟练使用飞书、AI工具及Office办公软件。 注:本岗位为第三方合同全职职位,录用后与指定人力资源服务机构签订劳动合同。
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