Senior Brand Manager高级品牌经理

该职位来源于猎聘 Role Purpose 职位目标： This role is a core brand building position responsible for the product development marketing activities, new products launch and building up, and driving sustainable business growth of the Benefiber brand in China.

• The incumbent will follow and participate in brand strategy, go to market execution, cross departmental collaboration, social media marketing, and consumer insight iteration.
• This role requires deep sensitivity to Chinese local consumer demands, Douyin and social media trends, and fast growing wellness category rules
• Drive product and brand penetration, user growth and revenue scaling in the China market. Key Accountabilities/Responsibilities 主要工作职责：
• Brand Strategy & Positioning Participate in Benefiber brand positioning, core messaging, and brand asset management tailored for Chinese consumers. Align global brand guidelines with local market characteristics to build differentiated brand competitiveness in the gut health and dietary supplement track.
• Social & E commerce Marketing Growth Deeply develop plans/own performance and track Douyin, Xiaohongshu and mainstream Chinese social content trends, local marketing gameplay, and category hot topics. Lead brand content marketing, KOL/KOC cooperation, viral campaign planning, and platform algorithm adaptation to drive organic traffic, brand exposure and conversion growth.
• Co-work with innovation team on 0 1 New Product Launch & GTM Execution Lead full cycle new product preparation, market landing, launch campaign planning, and post launch data optimization. Responsible for launch timeline control, cross functional alignment, and full link GTM strategy implementation to ensure successful 0 1 market breakthrough.
• Cross department & Order Supply Management Collaborate closely with sales, e commerce, product, legal & compliance, and supply chain teams. Manage imported products’ order and supply with corresponding departments, control project quality and delivery timeline, and resolve cross team collaboration barriers efficiently.
• Monitor Business Performance with CBIA/sales teams Monitor brand P&L, annual business target achievement, budget allocation and ROI optimization. Deliver steady brand growth and sustainable business increment in the competitive China wellness market. Qualifications/Requirements: (Education / Experience / Competencies)
• Bachelor degree or above, major in Marketing, Business Administration or related fields is preferred. 2. 5 8 years of brand marketing experience in top FMCG, international healthcare & wellness, or dietary supplement industries; candidates with complete 0 1 new brand / new product launch experience are highly preferred.
• Solid capabilities in brand strategy, GTM planning, cross departmental coordination, and multi task project management.In depth understanding of China gut health and dietary supplement category, familiar with local consumer demands, category trends, and social media marketing logic.
• Strong ability in DouYin and successful case in DY product seeding and sales performance. Sensitivity to Douyin content rules, social viral gameplay, and local Chinese marketing trends, with proven successful social campaign cases.
• Familiar with international brand compliance standards, capable of balancing creative marketing and brand legal risks.
• Data driven mindset, good at analyzing business data to iterate marketing strategies and improve conversion efficiency.
• Excellent English & Chinese bilingual communication skills, capable of global and local cross team communication.
• Proactive, resilient, able to withstand fast paced working rhythm and business growth pressure.