Sr Douyin Media Analytics and Commercial Data Modeling Manager

该职位来源于猎聘 Key Accountabilities/Responsibilities 主要工作职责：

• Lead end-to-end Douyin MMM / media effectiveness analysis for China business - Build and run models to evaluate the effectiveness of different Douyin media combinations (e.g., paid media, content, livestream, short video, etc.) and content quality, Douyin media spillover to other channels, overall saturation curve, etc., to guide DY investment and agile optimization.
• Translate model outputs into actionable recommendations on media mix, content / commerce allocation, and business investment priorities
• Partner with digital commerce, media, and brand teams to define key business questions, hypotheses, and measurement frameworks
• Design and help build AI-enabled analytical architecture for mainly consumption data and related KPIs:
• Develop scalable workflows to automate monthly performance diagnosis; category / brand / SKU drill-down; driver decomposition (e.g., price, WD, velocity, mix, distribution), etc.
• Build predictive models such as Sales forecasting; Scenario modeling; Early market and competitor warning signals o Develop AI agent on top of data set/models to achieve AI-based Q&A or automated insight generation.
• Prototype and evolve analytical products such as internal agents, insight copilots, and automated management-summary outputs, connecting different data sources e.g. market data, social data, search data, etc.
• Partner with tech / data teams to define scalable data and AI architecture
• Translate business needs into analytical frameworks and decision-ready outputs Qualifications/Requirements: (Education / Experience / Competencies) 申请资格 / 职位要求：(教育背景 / 工作经验 / 知识与技能):
• At least 8+ years in modeling, data analytics related functions, both agency side and manufacturer. 2+ years in AI-enabled analytics, workflow, agent building, etc.
• Strong hands-on modeling capability (forecasting, regression, MMM / attribution preferred), must have capability and experience to independently run model instead of leveraging agency to do the work.
• Strong understanding of Douyin media / commerce ecosystem and related data environment.
• Experience working with complex, granular commercial / marketing datasets.
• Strong ability to work with complex datasets end-to-end, including data extraction, cleansing, transformation, and feature engineering.
• Experience in building or contributing to automated analytics systems or AI-enabled analytical workflows
• Proficiency in Python and SQL is required, but more importantly the ability to apply them to solve complex business problems
• Understanding of how to translate models into scalable, repeatable tools in collaboration with data and tech teams
• Ability to bridge business, analytics, and technology
• Strong structured thinking and stakeholder management skills